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~isPartOf:"Social media in strategic management"
~language:"eng"
~type_genre:"Book section"
~type_genre:"Interview"
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Social media in strategic management
Handbook of social media management : value chain and business models in changing media markets
39
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on integrating social media into strategic marketing
21
Analyzing the strategic role of social networking in firm growth and productivity
19
The SAGE handbook of social media marketing
18
Information diffusion management and knowledge sharing ; volume 2
15
Organizations and social networking : utilizing social media to engage consumers
15
Strategic customer relationship management in the age of social media
14
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
13
Social media listening and monitoring for business applications
13
The Routledge companion to digital consumption
13
Web 2.0 : the business model
13
Computer-mediated marketing strategies : social media and online brand communities
12
Consumer psychology in a social media world
12
Digital Business in Africa : Social Media and Related Technologies
11
Handbook of research on business social networking ; Vol. 2
11
Harnessing the power of social media and web analytics
11
E-collaboration ; Vol. 1
10
Social media for knowledge management applications in modern organizations
10
The behavioral enterprise
10
The dark side of social media : a consumer psychology perspective
10
Corporate social responsibility in the digital age
9
Customer relationship management and the social and semantic web : enabling cliens conexus
9
Digital and social media marketing : a results-driven approach
9
E-marketing ; Vol. 1
9
Ethical practice of social media in public relations
9
How to succeed in the digital age : strategies from 17 top managers
9
Knowledge management 2.0 : organizational models and enterprise strategies
9
The political economy of social media
9
The strategic enterprise
9
Digital advertising : theory and research
8
Handbook of research on business social networking ; Vol. 1
8
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
8
Knowledge networks : the social software perspective
8
Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009
8
Strategic corporate communication in the digital age
8
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1
Social networking sites (SNS) : talent management in emerging markets ; India and Mexico
Rao, Pramila
- In:
Social media in strategic management
,
(pp. 259-276)
.
2013
Persistent link: https://www.econbiz.de/10010226679
Saved in:
2
Culture and social media : exploration of differences between the United States and Japan
Suzuki, Satoko
;
Takemura, Kosuke
- In:
Social media in strategic management
,
(pp. 245-258)
.
2013
Persistent link: https://www.econbiz.de/10010226682
Saved in:
3
Global talent management in multinational corporations and the role of social networks
Ruël, Huub
;
Bondarouk, Tanya
;
Dresselhaus, Lena
- In:
Social media in strategic management
,
(pp. 217-243)
.
2013
Persistent link: https://www.econbiz.de/10010226684
Saved in:
4
Social media as marketing strategy : an explorative study on adoption and use by retailers
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Social media in strategic management
,
(pp. 197-215)
.
2013
Persistent link: https://www.econbiz.de/10010226687
Saved in:
5
Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management
Ernst, Markus
;
Brem, Alexander
;
Voigt, Kai-Ingo
- In:
Social media in strategic management
,
(pp. 169-195)
.
2013
Persistent link: https://www.econbiz.de/10010226689
Saved in:
6
Social media champions : drivers and sophistication process of social media strategic management
Bochonek, Lukasz M.
;
Blili, Samir
- In:
Social media in strategic management
,
(pp. 143-167)
.
2013
Persistent link: https://www.econbiz.de/10010226694
Saved in:
7
Increasing dynamic capabilities of health organizations with social media
Leung, Ricky C.
- In:
Social media in strategic management
,
(pp. 129-142)
.
2013
Persistent link: https://www.econbiz.de/10010226696
Saved in:
8
Social media as a strategic tool : going beyond the obvious
Arora, Poonam
;
Predmore, Carolyn E.
- In:
Social media in strategic management
,
(pp. 115-127)
.
2013
Persistent link: https://www.econbiz.de/10010226697
Saved in:
9
You might be reputable but are you "liked"? : orchestrating corporate reputation co-creation on Facebook
Zarkada, Anna K.
;
Polydorou, Christina
- In:
Social media in strategic management
,
(pp. 87-113)
.
2013
Persistent link: https://www.econbiz.de/10010226700
Saved in:
10
Disentangling the strategic use of social media in the insurance industry : a value co-creation perspective
Castriotta, Manuel
;
Floreddu, Paola Barbara
;
Di Guardo, …
- In:
Social media in strategic management
,
(pp. 63-86)
.
2013
Persistent link: https://www.econbiz.de/10010226704
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