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~isPartOf:"South Asian journal of management : SAJM"
~isPartOf:"Springer eBooks / Business and Economics"
~person:"Beyer, Christina"
~person:"Kamal, Mounika"
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Advertising effects
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Internet marketing
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AdOnMo
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Kongruenz
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Media Mix
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Media mix
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South Asian journal of management : SAJM
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Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
-
2020
Kongruenz als Ansatz in der Crossmedia-Werbung -- Bedeutung von Kongruenz in der Crossmedia-Werbung -- Entwicklung eines konzeptionellen Bezugsrahmens und empirische Untersuchung zu Determinanten und Wirkungen in der Crossmedia-Werbung
Persistent link: https://www.econbiz.de/10012402620
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OOH' morphs to "DOOH" : AdOnMo sets advertising from motionless to motion
Gupta, Divya Kirti
;
Biswas, Ashish Kumar
;
Sukhwal, Anita
; …
- In:
South Asian journal of management : SAJM
29
(
2022
)
1
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013326856
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