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~isPartOf:"Sozialökonomische Texte : Diskussionsbeiträge"
~isPartOf:"Zeszyty naukowe"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Konsumentenverhalten
Markenführung
Marketingtheorie
Marketing
15
Poland
12
Polen
12
Theorie
9
Theory
9
Marketing management
8
Marketingmanagement
8
Consumer behaviour
5
Aufsatzsammlung
3
Brand management
3
Lieferantenmanagement
3
Marketing theory
3
Product management
3
Produktmanagement
3
Produktpolitik
3
Supplier relationship management
3
Advertising
2
Brand image
2
City marketing
2
Einzelhandel
2
Markenimage
2
Markenpolitik
2
Market research
2
Marktforschung
2
New product development
2
Nonprofit marketing
2
Nonprofit-Marketing
2
Produktentwicklung
2
Produktinnovation
2
Psychology of advertising
2
Retail trade
2
Stadtmarketing
2
Werbepsychologie
2
Werbung
2
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1
B-to-B-Marketing
1
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Book / Working Paper
9
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Fallstudiensammlung
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Collection of articles of several authors
9
Graue Literatur
7
Non-commercial literature
7
Aufsatzsammlung
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Forschungsbericht
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Polish
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Pilarczyk, Bogna
3
Sojkin, Bogdan
2
Wa´skowski, Zygmunt
2
Zerres, Michael P.
2
Zerres, Thomas
2
Borusiak, Barbara
1
Kall, Jacek
1
Waśkowski, Zygmunt
1
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Hochschule für Wirtschaft und Politik
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Sozialökonomische Texte : Diskussionsbeiträge
Zeszyty naukowe
Legends in marketing
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Developments in marketing science: proceedings of the Academy of Marketing Science
8
Premier reference source
7
Proceedings series / American Marketing Association
5
SAGE library in marketing
5
Journal of business research : JBR
4
Journal of marketing management : MM
4
Acta Universitatis Lodziensis / Folia oeconomica
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
3
Edward Elgar E-Book Archive
3
Legends in consumer behavior
3
Marketing and consumer psychology series
3
Marketing intelligence & planning
3
The journal of business & industrial marketing
3
AMA educators' proceedings
2
Advances in international management
2
Advances in international marketing
2
Arbeitspapier
2
Bericht der GfK-Tagung : vom ...
2
Elgar original reference
2
Erfurter Hefte zum angewandten Marketing
2
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International series in operations research & management science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge advances in management and business studies
2
Routledge companions
2
Routledge interpretive marketing research
2
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Woodhead Publishing series in consumer science and strategic marketing
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
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1
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1
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ECONIS (ZBW)
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1
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
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2
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
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3
Produkt w fazie spadku i odnowienia
Sojkin, Bogdan
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444689
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4
Orientacja rynkowa we współczesnym handlu detalicznym
Borusiak, Barbara
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10013444703
Saved in:
5
Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648927
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6
Komunikacja rynkowa : ewolucja, wyzwania, szanse
Pilarczyk, Bogna
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008648928
Saved in:
7
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
8
Ergebnisbericht des Projektes "Marketing in den neuen Bundesländern"
Zerres, Michael P.
(
contributor
);
Zerres, Thomas
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000929523
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9
Marketing in Sachsen : kritische Problemfeldanalyse und -perspektive einer Marketingimplementierung in sächsischen Unternehmen und Nonprofit-Organisationen
Zerres, Michael P.
(
contributor
);
Zerres, Thomas
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000544721
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