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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Achen, Rebecca M."
~person:"Drayer, Joris"
~source:"econis"
~subject:"Pricing strategy"
~subject:"Sport"
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Pricing strategy
Sport
Professional sports
8
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4
Sportmarketing
4
Sports
4
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Achen, Rebecca M.
Drayer, Joris
Shapiro, Stephen L.
4
DeSchriver, Timothy D.
2
Dwyer, Brendan
2
Greenhalgh, Greg
2
Larkin, Benjamin
2
McEvoy, Chad D.
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Ahn, Taesoo
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Sport management review
5
Journal of sport management : the official journal of the North American Society of Sport Management
4
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of sports economics
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Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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1
Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
Saved in:
2
Exploring the explicit and implicit appeal of retro sport logos
Dwyer, Brendan
;
Scola, Zach
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 296-307
Persistent link: https://www.econbiz.de/10012486865
Saved in:
3
An assessment of fans' willingness to pay for team's environmental sustainability initiatives
Greenhalgh, Greg
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012815527
Saved in:
4
Fantasy vs. reality : exploring the BIRGing and CORFing behavior of fantasy football participants
Dwyer, Bredan
;
Achen, Rebecca M.
;
Lupinek, Joshua M.
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10011635467
Saved in:
5
Dynamic ticket pricing in sport : an agenda for research and practice
Drayer, Joris
;
Shapiro, Stephen L.
;
Lee, Seoki
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 184-194
Persistent link: https://www.econbiz.de/10009665735
Saved in:
6
Developing a pricing strategy for the Los Angeles Dodgers
Parris, Denise Linda
;
Drayer, Joris
;
Shapiro, Stephen L.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
4
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009710122
Saved in:
7
Value determination in the secondary ticket market : a quantitative analysis of the NFL playoffs
Drayer, Joris
;
Shapiro, Stephen L.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10003833148
Saved in:
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