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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Markenartikel"
~subject:"United States"
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Search: subject_exact:"Impact of advertising"
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Markenartikel
United States
Advertising effects
25
Werbewirkung
25
Sportmarketing
15
Sports marketing
15
Consumer behaviour
11
Konsumentenverhalten
11
Advertising
7
Sport event
7
Sportveranstaltung
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Brand image
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English
6
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Beasley, Fred
1
Cobbs, Joe
1
Cork, B. Colin
1
Cunningham, George B.
1
Eddy, Terry
1
Greenwell, T. Christopher
1
Hancock, Meg
1
Jeong, Yongick
1
Lacey, Russell
1
Levin, Aron
1
Manolis, Chris
1
Melton, E. Nicole
1
Reams, Lamar
1
Scheinbaum, Angeline Close
1
Simmons, Jason M.
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Thorn, Dustin
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Tran, Hai
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising research
72
Journal of advertising : official publication of the American Academy of Advertising
56
Journal of business research : JBR
36
International journal of advertising : the quarterly review of marketing communications
31
Journal of marketing communications
29
Psychology & marketing
27
Journal of promotion management : JPM
26
The journal of product & brand management
24
International journal of advertising : the review of marketing communications
19
Journal of retailing and consumer services
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
The journal of brand management : an international journal
14
Journal of promotion management : innovations in planning and applied research
11
Marketing letters : a journal of research in marketing
11
Asia Pacific journal of marketing and logistics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of current issues and research in advertising : JCIRA
10
The journal of consumer marketing
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Working paper / National Bureau of Economic Research, Inc.
9
American journal of agricultural economics
8
International journal of internet marketing and advertising : IJIMA
8
International journal of pharmaceutical and healthcare marketing : IJPHM
7
Journal of international consumer marketing
7
Journal of marketing theory and practice
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing : ZFP ; journal of research and management
7
European journal of marketing : EJM
6
Health marketing quarterly
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
A master class in brand planning : the timeless works of Stephen King
5
Faculty & research / Insead : working paper series
5
International journal of hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing intelligence & planning
5
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ECONIS (ZBW)
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1
The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher
;
Hancock, Meg
;
Simmons, Jason M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10010515320
Saved in:
2
Points of attachment and sponsorship outcomes in an individual sport
Reams, Lamar
;
Eddy, Terry
;
Cork, B. Colin
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 159-169
Persistent link: https://www.econbiz.de/10011372411
Saved in:
3
Signals and cues : LGBT inclusive advertising and consumer attraction
Cunningham, George B.
;
Melton, E. Nicole
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10010355393
Saved in:
4
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
5
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
Saved in:
6
Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
Saved in:
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