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~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate culture"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Corporate culture
Luxury goods
Markenimage
Marketing
Markenführung
809
Brand management
808
Consumer behaviour
330
Konsumentenverhalten
330
Brand image
328
Markenartikel
283
Brand
281
Markenpolitik
243
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120
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120
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117
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Social web
73
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70
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70
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67
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66
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64
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Balmer, John M. T.
8
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7
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6
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5
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5
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5
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5
Schmidt, Holger J.
5
Wiedmann, Klaus-Peter
5
Baumgarth, Carsten
4
Burghausen, Mario
4
Keller, Kevin Lane
4
König, Verena
4
Miller, Dale
4
Phau, Ian
4
Piehler, Rico
4
Valette-Florence, Pierre
4
Abratt, Russell
3
Atwal, Glyn
3
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3
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3
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3
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3
Hegner, Sabrina
3
Jassawalla, Avan R.
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3
Kreutzer, Ralf T.
3
Kulczynski, Alicia
3
Land, Karl-Heinz
3
Machado, Joana César
3
Melewar, T. C.
3
Mirzaei, Abas
3
Okonkwo, Uché
3
Pecot, Fabien
3
Sashittal, Hemant Chaitanya
3
Urde, Mats
3
Barnier, Virginie de
2
Baxter, Stacey M.
2
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SpringerLink / Bücher
The journal of brand management : an international journal
Journal of business research : JBR
429
The journal of product & brand management
309
Journal of retailing and consumer services
191
Industrial marketing management : the international journal for industrial and high-tech firms
94
European journal of marketing : EJM
93
Psychology & marketing
85
Asia Pacific journal of marketing and logistics
82
Marketing intelligence & planning
72
Journal of marketing communications
68
International journal of hospitality management
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of strategic marketing
61
Journal of international consumer marketing
54
Marketing letters : a journal of research in marketing
52
The IUP journal of brand management : IJBRM
52
Journal of marketing
51
Cogent business & management
48
International marketing review
47
Journal of marketing management : MM
47
Journal of promotion management : innovations in planning and applied research
47
Journal of fashion marketing and management
46
Journal of global marketing
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of the Academy of Marketing Science
44
The journal of consumer marketing
44
International journal of internet marketing and advertising : IJIMA
43
Tourism management : research, policies, practice
43
International journal of consumer studies
42
Journal of promotion management : JPM
40
International journal of advertising : the review of marketing communications
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of travel and tourism marketing
38
Innovatives Markenmanagement
37
International journal of retail & distribution management
37
European journal of marketing
36
The journal of business & industrial marketing
34
Journal of Islamic marketing
33
Springer eBook Collection
33
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ECONIS (ZBW)
422
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1
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10
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422
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
3
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
4
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
5
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
6
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
9
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
10
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
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