//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Kundenzufriedenheit
Markenimage
Werbewirkung
Consumer behaviour
675
Konsumentenverhalten
674
Brand management
332
Markenführung
332
Brand image
267
Brand
191
Markenartikel
189
Verbraucherverhalten
155
Relationship marketing
141
Deutschland
127
Germany
123
Social Web
73
Social web
73
Online-Marketing
60
Internet marketing
59
Theorie
59
Theory
58
Marketingmanagement
48
Marketing management
47
Advertising effects
45
Emotion
43
Preismanagement
42
Pricing strategy
42
Marketing
40
Luxury goods
39
Luxusgüter
39
Viral marketing
37
Virales Marketing
37
Brand loyalty
36
Markenpolitik
36
Einzelhandel
31
Markentreue
30
Customer satisfaction
29
Retail trade
29
Electronic Commerce
26
Wahrnehmung
25
more ...
less ...
Online availability
All
Undetermined
259
Free
10
Type of publication
All
Article
274
Book / Working Paper
86
Type of publication (narrower categories)
All
Article in journal
276
Aufsatz in Zeitschrift
276
Hochschulschrift
23
Aufsatzsammlung
3
Collection of articles of several authors
3
Sammelwerk
3
Konferenzschrift
2
Lehrbuch
2
Handbook
1
Handbuch
1
Lehrmittel
1
more ...
less ...
Language
All
English
293
German
67
Author
All
Guzman, Francisco
8
Fetscherin, Marc
4
Baumgarth, Carsten
3
Foscht, Thomas
3
Gutjahr, Gert
3
Huber, Frank
3
Rindell, Anne
3
Swoboda, Bernhard
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Balasubramanian, Siva Kumar
2
Bashir, Irfan
2
Broyles, S. Allen
2
Büttner, Miriam
2
Coker, Kesha K.
2
Costa, Patrício
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Kumar, V.
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Machado, Joana César
2
Maehle, Natalia
2
more ...
less ...
Institution
All
Technische Universität Braunschweig
1
Published in...
All
SpringerLink / Bücher
The journal of product & brand management
Journal of business research : JBR
782
Journal of retailing and consumer services
767
International journal of hospitality management
301
The journal of brand management : an international journal
237
Psychology & marketing
221
Journal of marketing communications
186
Asia Pacific journal of marketing and logistics
166
The journal of services marketing
164
International journal of advertising : the review of marketing communications
152
European journal of marketing : EJM
149
Cogent business & management
144
Journal of travel and tourism marketing
137
Journal of hospitality marketing & management
136
International journal of contemporary hospitality management
121
Journal of the Academy of Marketing Science
118
Journal of strategic marketing
116
Journal of promotion management : innovations in planning and applied research
113
Journal of marketing
110
Marketing intelligence & planning
108
International journal of advertising : the quarterly review of marketing communications
106
International journal of internet marketing and advertising : IJIMA
106
Journal of international consumer marketing
106
Tourism management : research, policies, practice
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Marketing letters : a journal of research in marketing
103
The journal of consumer marketing
103
The service industries journal
100
Journal of retailing
96
International journal of consumer studies
94
Journal of promotion management : JPM
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of global marketing
85
International journal of retail & distribution management
84
Services marketing quarterly
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
Journal of marketing research : JMR
80
The international review of retail, distribution and consumer research
79
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
78
more ...
less ...
Source
All
ECONIS (ZBW)
360
Showing
1
-
10
of
360
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
8
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
9
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
10
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->