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~isPartOf:"Strategic change"
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Search: subject_exact:"Premium products"
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Luxury goods
11
Luxusgüter
11
Consumer behaviour
6
Konsumentenverhalten
6
Innovation
5
Brand management
4
Markenführung
4
Brand
3
Markenartikel
3
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2
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2
Fashion
2
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Atwal, Glyn
3
Bryson, Douglas
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Heine, Klaus
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Akintimehin, Olamide
1
Alvarez Castillo, Jhon
1
Bardey, Aurore C.
1
Brouard, Myriam
1
Cattaneo, Eleonora
1
Crespi, Roberta
1
Divakaran, Pradeep Kumar Ponnamma
1
Joy, Annamma
1
Lee, Sean
1
Mlodkowska, Bianka
1
Peña, Camilo
1
Phau, Ian
1
Piccardi, Patrice
1
Serdari, Thomaï
1
Sun, Yan
1
Turner, Rose
1
Wang, Rachel
1
Xiong, Jie
1
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Strategic change
Journal of business research : JBR
173
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
Psychology & marketing
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
27
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of travel and tourism marketing
16
Journal of revenue and pricing management
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Journal of strategic marketing
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
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ECONIS (ZBW)
11
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1
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
2
Special issue: luxury, entrepreneurship, and innovation, part II
2022
Persistent link: https://www.econbiz.de/10013415556
Saved in:
3
Antecedents of intentions to crowdfund luxury brands and projects : evidence from French consumers
Bryson, Douglas
;
Atwal, Glyn
;
Crespi, Roberta
- In:
Strategic change
31
(
2022
)
5
,
pp. 497-503
Persistent link: https://www.econbiz.de/10013415701
Saved in:
4
Bargaining our emotions : exploring the lived experience of purchasing luxury fashion counterfeit
Bardey, Aurore C.
;
Turner, Rose
;
Piccardi, Patrice
- In:
Strategic change
31
(
2022
)
5
,
pp. 505-514
Persistent link: https://www.econbiz.de/10013415703
Saved in:
5
Growing luxury brands through culture-driven innovation
Heine, Klaus
;
Atwal, Glyn
- In:
Strategic change
31
(
2022
)
5
,
pp. 533-543
Persistent link: https://www.econbiz.de/10013415706
Saved in:
6
Luxury, entrepreneurship and innovation
Atwal, Glyn
;
Heine, Klaus
- In:
Strategic change
31
(
2022
)
3
,
pp. 273-274
Persistent link: https://www.econbiz.de/10013275768
Saved in:
7
The role of cultural innovation in the success of luxury startups
Serdari, Thomaï
- In:
Strategic change
31
(
2022
)
3
,
pp. 275-283
Persistent link: https://www.econbiz.de/10013275769
Saved in:
8
Using employee-generated content from digital platforms to understand the luxury culture
Alvarez Castillo, Jhon
;
Bryson, Douglas
;
Divakaran, …
- In:
Strategic change
31
(
2022
)
3
,
pp. 295-303
Persistent link: https://www.econbiz.de/10013275773
Saved in:
9
What influences the purchase intentions of sustainable luxury among millennials in the UK?
Sun, Yan
;
Wang, Rachel
;
Cattaneo, Eleonora
;
Mlodkowska, …
- In:
Strategic change
31
(
2022
)
3
,
pp. 323-336
Persistent link: https://www.econbiz.de/10013275777
Saved in:
10
Digital future of luxury brands : metaverse, digital fashion, and non-fungible tokens
Joy, Annamma
;
Zhu, Ying
;
Peña, Camilo
;
Brouard, Myriam
- In:
Strategic change
31
(
2022
)
3
,
pp. 337-343
Persistent link: https://www.econbiz.de/10013275780
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