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~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Internet marketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Internet marketing
Social web
Brand management
22
Markenführung
22
Consumer behaviour
15
Konsumentenverhalten
15
Brand image
13
Markenimage
13
Social Web
12
Brand
8
Markenartikel
8
Beziehungsmarketing
7
Relationship marketing
7
Online-Marketing
5
Betriebliche Wertschöpfung
3
Emotion
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social media
3
Value creation
3
Brand awareness
2
Brand betrayal
2
Brand credibility
2
Brand equity
2
Brand love
2
Brand value
2
COVID-19
2
Confidence
2
Coronavirus
2
Customer integration
2
Customer value
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Online community
2
Purchase intention
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Aufsatz in Zeitschrift
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12
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Divakaran, Pradeep Kumar Ponnamma
2
Teck Ming Tan
2
Akram, Muhammad Shakaib
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Baudier, Patricia
1
Boissieu, Élodie de
1
Champniss, Guy
1
Chen, Cheng-Hao
1
Cheng, Qin
1
Dimitriu, Radu
1
Duchemin, Marie-Hélène
1
Elia, Gianluca
1
Goraya, M. Awais Shakir
1
Hajli, Nick
1
Hartley, Nicole
1
Lal, Banita
1
Li, Stacey
1
Luoma-aho, Vilma
1
MacDonald, Emma K.
1
Malhotra, Neeru
1
Malik, Aneela
1
Mattsson, Jan
1
McLean, Graeme J.
1
Messeni Petruzzelli, Antonio
1
Modi, Pratik
1
Nadeem, Waqar
1
Osei-Frimpong, Kofi
1
Reinikainen, Hanna
1
Salo, Jari
1
Shareef, Mahmud Akhter
1
Tajvidi, Mina
1
Urbinati, Andrea
1
Wang, William Yu Chung
1
Wilson, Hugh
1
Wu, Meng-Shan
1
Xiong, Jie
1
Yan, Xiangbin
1
Zhang, Tingting
1
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Technological forecasting & social change : an international journal
Journal of business research : JBR
125
The journal of product & brand management
65
The journal of brand management : an international journal
63
International journal of internet marketing and advertising : IJIMA
59
Journal of retailing and consumer services
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of advertising : the review of marketing communications
31
Journal of promotion management : innovations in planning and applied research
31
Journal of marketing communications
30
Business horizons
22
Journal of marketing management : MM
22
Journal of internet commerce
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Marketing intelligence & planning
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of advertising research
18
Tourism management : research, policies, practice
18
Cogent business & management
17
Journal of promotion management : JPM
17
Psychology & marketing
17
Journal of marketing
16
European journal of marketing : EJM
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of fashion marketing and management
14
Asia Pacific journal of marketing and logistics
13
European journal of marketing
12
International journal of advertising : the quarterly review of marketing communications
12
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of strategic marketing
12
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Marketing theory
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of consumer studies
10
International journal of hospitality management
10
Journal of electronic commerce research : JECR
10
Journal of marketing analytics : JMA
10
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ECONIS (ZBW)
12
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1
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
2
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
3
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
4
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
5
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
6
Unveiling physicians' personal
branding
strategies in online healthcare service platforms
Zhang, Tingting
;
Yan, Xiangbin
;
Wang, William Yu Chung
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
Saved in:
7
Implementing open innovation through virtual brand communities : a case study analysis in the semiconductor industry
Elia, Gianluca
;
Messeni Petruzzelli, Antonio
;
Urbinati, …
- In:
Technological forecasting & social change : an …
155
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012236451
Saved in:
8
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
9
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
Saved in:
10
Examining online social brand engagement : a social presence theory perspective
Osei-Frimpong, Kofi
;
McLean, Graeme J.
- In:
Technological forecasting & social change : an …
128
(
2018
),
pp. 10-21
Persistent link: https://www.econbiz.de/10011957066
Saved in:
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