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~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Luxury goods"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Luxury goods
Social web
Brand management
22
Markenführung
22
Consumer behaviour
15
Konsumentenverhalten
15
Brand image
13
Markenimage
13
Social Web
12
Brand
8
Markenartikel
8
Beziehungsmarketing
7
Relationship marketing
7
Internet marketing
5
Online-Marketing
5
Betriebliche Wertschöpfung
3
Emotion
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social media
3
Value creation
3
Brand awareness
2
Brand betrayal
2
Brand credibility
2
Brand equity
2
Brand love
2
Brand value
2
COVID-19
2
Confidence
2
Coronavirus
2
Customer integration
2
Customer value
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Online community
2
Purchase intention
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Aufsatz in Zeitschrift
Konferenzschrift
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12
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English
12
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Divakaran, Pradeep Kumar Ponnamma
2
Teck Ming Tan
2
Akram, Muhammad Shakaib
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Baudier, Patricia
1
Boissieu, Élodie de
1
Champniss, Guy
1
Chen, Cheng-Hao
1
Cheng, Qin
1
Dimitriu, Radu
1
Duchemin, Marie-Hélène
1
Elia, Gianluca
1
Goraya, M. Awais Shakir
1
Hajli, Nick
1
Hartley, Nicole
1
Lal, Banita
1
Li, Stacey
1
Luoma-aho, Vilma
1
MacDonald, Emma K.
1
Malhotra, Neeru
1
Malik, Aneela
1
Mattsson, Jan
1
McLean, Graeme J.
1
Messeni Petruzzelli, Antonio
1
Modi, Pratik
1
Nadeem, Waqar
1
Osei-Frimpong, Kofi
1
Reinikainen, Hanna
1
Salo, Jari
1
Shareef, Mahmud Akhter
1
Tajvidi, Mina
1
Urbinati, Andrea
1
Wang, William Yu Chung
1
Wilson, Hugh
1
Wu, Meng-Shan
1
Xiong, Jie
1
Yan, Xiangbin
1
Zhang, Tingting
1
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Technological forecasting & social change : an international journal
Journal of business research : JBR
165
The journal of brand management : an international journal
106
The journal of product & brand management
81
Journal of retailing and consumer services
76
International journal of internet marketing and advertising : IJIMA
48
Journal of fashion marketing and management
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
28
International journal of advertising : the review of marketing communications
27
Journal of marketing communications
25
Journal of marketing management : MM
25
Business horizons
22
Asia Pacific journal of marketing and logistics
20
Journal of global fashion marketing : JGfM
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Psychology & marketing
20
Marketing intelligence & planning
19
Tourism management : research, policies, practice
19
Journal of marketing
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of internet commerce
17
Cogent business & management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of strategic marketing
16
International journal of hospitality management
15
Journal of international consumer marketing
15
International journal of consumer studies
14
Marketing theory
14
The IUP journal of brand management : IJBRM
14
European journal of marketing
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of contemporary hospitality management
12
Journal of global marketing
12
Journal of the Academy of Marketing Science
12
Tourism management perspectives : TMP
12
International journal of electronic marketing and retailing : IJEMR
11
International journal of retail & distribution management
11
International marketing review
11
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ECONIS (ZBW)
12
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1
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
2
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
3
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
4
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
5
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
6
Unveiling physicians' personal
branding
strategies in online healthcare service platforms
Zhang, Tingting
;
Yan, Xiangbin
;
Wang, William Yu Chung
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
Saved in:
7
Implementing open innovation through virtual brand communities : a case study analysis in the semiconductor industry
Elia, Gianluca
;
Messeni Petruzzelli, Antonio
;
Urbinati, …
- In:
Technological forecasting & social change : an …
155
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012236451
Saved in:
8
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
9
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
Saved in:
10
Examining online social brand engagement : a social presence theory perspective
Osei-Frimpong, Kofi
;
McLean, Graeme J.
- In:
Technological forecasting & social change : an …
128
(
2018
),
pp. 10-21
Persistent link: https://www.econbiz.de/10011957066
Saved in:
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