//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand management
22
Markenführung
22
Consumer behaviour
15
Konsumentenverhalten
15
Brand image
13
Markenimage
13
Social Web
12
Brand
8
Markenartikel
8
Beziehungsmarketing
7
Relationship marketing
7
Internet marketing
5
Online-Marketing
5
Betriebliche Wertschöpfung
3
Emotion
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social media
3
Value creation
3
Brand awareness
2
Brand betrayal
2
Brand credibility
2
Brand equity
2
Brand love
2
Brand value
2
COVID-19
2
Confidence
2
Coronavirus
2
Customer integration
2
Customer value
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Online community
2
Purchase intention
2
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
12
Language
All
English
12
Author
All
Divakaran, Pradeep Kumar Ponnamma
2
Teck Ming Tan
2
Akram, Muhammad Shakaib
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Baudier, Patricia
1
Boissieu, Élodie de
1
Champniss, Guy
1
Chen, Cheng-Hao
1
Cheng, Qin
1
Dimitriu, Radu
1
Duchemin, Marie-Hélène
1
Elia, Gianluca
1
Goraya, M. Awais Shakir
1
Hajli, Nick
1
Hartley, Nicole
1
Lal, Banita
1
Li, Stacey
1
Luoma-aho, Vilma
1
MacDonald, Emma K.
1
Malhotra, Neeru
1
Malik, Aneela
1
Mattsson, Jan
1
McLean, Graeme J.
1
Messeni Petruzzelli, Antonio
1
Modi, Pratik
1
Nadeem, Waqar
1
Osei-Frimpong, Kofi
1
Reinikainen, Hanna
1
Salo, Jari
1
Shareef, Mahmud Akhter
1
Tajvidi, Mina
1
Urbinati, Andrea
1
Wang, William Yu Chung
1
Wilson, Hugh
1
Wu, Meng-Shan
1
Xiong, Jie
1
Yan, Xiangbin
1
Zhang, Tingting
1
more ...
less ...
Published in...
All
Technological forecasting & social change : an international journal
Journal of business research : JBR
102
The journal of product & brand management
57
The journal of brand management : an international journal
54
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
Journal of electronic commerce research : JECR
8
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
2
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
3
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
4
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
5
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
6
Unveiling physicians' personal
branding
strategies in online healthcare service platforms
Zhang, Tingting
;
Yan, Xiangbin
;
Wang, William Yu Chung
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
Saved in:
7
Implementing open innovation through virtual brand communities : a case study analysis in the semiconductor industry
Elia, Gianluca
;
Messeni Petruzzelli, Antonio
;
Urbinati, …
- In:
Technological forecasting & social change : an …
155
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012236451
Saved in:
8
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
9
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
Saved in:
10
Examining online social brand engagement : a social presence theory perspective
Osei-Frimpong, Kofi
;
McLean, Graeme J.
- In:
Technological forecasting & social change : an …
128
(
2018
),
pp. 10-21
Persistent link: https://www.econbiz.de/10011957066
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->