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~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Firmenimage"
~subject:"Markenimage"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Markenimage
Werbung
Brand management
92
Markenführung
92
Brand image
53
Consumer behaviour
50
Konsumentenverhalten
50
Brand
25
Markenartikel
25
India
17
Indien
17
Beziehungsmarketing
12
Relationship marketing
12
Luxury goods
9
Luxusgüter
9
Brand loyalty
8
Markentreue
8
USA
7
United States
7
Brand extension
6
Markentransfer
6
Portfolio selection
6
Portfolio-Management
6
Advertising effects
5
Social Web
5
Social web
5
Werbewirkung
5
Advertising
4
Bibliometrics
4
Bibliometrie
4
Customer satisfaction
4
Internet marketing
4
Kundenzufriedenheit
4
Online-Marketing
4
Strategic management
4
Strategisches Management
4
Corporate reputation
3
Einzelhandel
3
Emotion
3
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Type of publication
All
Article
57
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
57
Language
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English
57
Author
All
Uggla, Henrik
4
Ragel, V. R.
3
Attri, Rekha
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
Kavida, V.
2
Khan, Bilal Mustafa
2
Lakshmi, S.
2
Mathews, Jose
2
Otubanjo, Olutayo
2
Panda, Tapan K.
2
Walter, Nadine
2
Alam, Mohd. Sarwar
1
Alex, N. Joji
1
Antoncic, Bostjan
1
Balaji, M. S.
1
Baswan, Taru
1
Bhukya, Ramulu
1
Brahmbhatt, Dhruv
1
Choudhury, Dibyendu
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Dao Thi Dai Trang
1
Das, Gopal
1
Datta, Biplab
1
Datta, Saroj Kumar
1
Elangeswaran, Sajiththa
1
Epie, Chantal
1
Evangeline, S. J.
1
Fatima, Farheen
1
Freiling, Jörg
1
Ghosh, Saugat
1
Guin, Kalyan Kumar
1
Gupta, Gaurav
1
Heer, Felicia de
1
Ishaq, Zahid
1
Javanmard, Habibollah
1
Joji Alex N.
1
Kansra, Pooja
1
Kastiya, Shweta
1
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Published in...
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
509
The journal of brand management : an international journal
383
The journal of product & brand management
314
Journal of retailing and consumer services
250
Psychology & marketing
141
European journal of marketing : EJM
117
Asia Pacific journal of marketing and logistics
109
Journal of marketing communications
104
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Marketing intelligence & planning
82
International journal of hospitality management
80
Journal of strategic marketing
76
Journal of international consumer marketing
74
Industrial marketing management : the international journal for industrial and high-tech firms
73
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International marketing review
67
Journal of global marketing
66
Journal of marketing management : MM
66
Marketing letters : a journal of research in marketing
63
International journal of advertising : the quarterly review of marketing communications
61
Cogent business & management
59
International journal of advertising : the review of marketing communications
59
Journal of advertising research
58
Journal of the Academy of Marketing Science
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
Journal of promotion management : innovations in planning and applied research
57
Journal of fashion marketing and management
55
International journal of internet marketing and advertising : IJIMA
53
International journal of consumer studies
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
50
Journal of promotion management : JPM
49
Journal of Islamic marketing
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Qualitative market research : an international journal
44
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ECONIS (ZBW)
57
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1
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
2
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
3
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
4
Servo lubricants : an analysis of brand attitude
Srivastava, Manish
;
Pegoo, M. K. K.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10011873187
Saved in:
5
Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv
;
Shah, Juhi
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
Saved in:
6
Growth of Patanjali brand from local to global market : a study
Masheswari, Namrata
;
Sharma, R. P.
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 59-67
Persistent link: https://www.econbiz.de/10011854105
Saved in:
7
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
8
The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar
;
Khan, Bilal Mustafa
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
Saved in:
9
The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
Saved in:
10
The role of consumer perceived fit in brand extension acceptability
Evangeline, S. J.
;
Ragal, V. R.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10011536309
Saved in:
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