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~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Firmenimage"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Markenimage
Brand management
92
Markenführung
92
Brand image
53
Consumer behaviour
50
Konsumentenverhalten
50
Brand
25
Markenartikel
25
India
17
Indien
17
Beziehungsmarketing
12
Relationship marketing
12
Luxury goods
9
Luxusgüter
9
Brand loyalty
8
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8
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7
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7
Brand extension
6
Markentransfer
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6
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5
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Social web
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Werbewirkung
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Advertising
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Bibliometrics
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Customer satisfaction
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Internet marketing
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Kundenzufriedenheit
4
Online-Marketing
4
Strategic management
4
Strategisches Management
4
Werbung
4
Corporate reputation
3
Einzelhandel
3
Emotion
3
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Type of publication
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Article
56
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
56
Language
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English
56
Author
All
Uggla, Henrik
4
Ragel, V. R.
3
Attri, Rekha
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
Kavida, V.
2
Lakshmi, S.
2
Mathews, Jose
2
Otubanjo, Olutayo
2
Panda, Tapan K.
2
Walter, Nadine
2
Alam, Mohd. Sarwar
1
Alex, N. Joji
1
Antoncic, Bostjan
1
Balaji, M. S.
1
Baswan, Taru
1
Bhukya, Ramulu
1
Brahmbhatt, Dhruv
1
Choudhury, Dibyendu
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Dao Thi Dai Trang
1
Das, Gopal
1
Datta, Biplab
1
Datta, Saroj Kumar
1
Elangeswaran, Sajiththa
1
Epie, Chantal
1
Evangeline, S. J.
1
Fatima, Farheen
1
Freiling, Jörg
1
Ghosh, Saugat
1
Guin, Kalyan Kumar
1
Gupta, Gaurav
1
Heer, Felicia de
1
Ishaq, Zahid
1
Javanmard, Habibollah
1
Joji Alex N.
1
Kansra, Pooja
1
Kastiya, Shweta
1
Khan, Bilal Mustafa
1
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Published in...
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
498
The journal of brand management : an international journal
375
The journal of product & brand management
312
Journal of retailing and consumer services
244
Psychology & marketing
136
European journal of marketing : EJM
114
Asia Pacific journal of marketing and logistics
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
93
Marketing intelligence & planning
82
International journal of hospitality management
80
Journal of international consumer marketing
74
Journal of strategic marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International marketing review
65
Journal of marketing management : MM
65
Journal of global marketing
64
Journal of marketing
64
Marketing letters : a journal of research in marketing
61
Cogent business & management
59
Journal of the Academy of Marketing Science
57
Journal of fashion marketing and management
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
50
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Qualitative market research : an international journal
44
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
56
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11
Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Saved in:
12
A study on selection of most preferred brands
Gupta, Gaurav
;
Singla, Vikas
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011635579
Saved in:
13
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
14
Factors affecting purchase and recommendation willingness towards brand extension
Peter, Sachith Indika
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 49-68
Persistent link: https://www.econbiz.de/10011987773
Saved in:
15
Factors contributing to brand positioning of smartphones among college students in Chennai : a study
Lakshmi, S.
;
Kavida, V.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10011873189
Saved in:
16
Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
Saved in:
17
Brand personality : finding compatibility between human personality and brand characteristics
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
Saved in:
18
Can you feel it? : the effect of brand experience on brand equity
Cleff, Thomas
;
Lin, I Chun
;
Walter, Nadine
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 7-27
Persistent link: https://www.econbiz.de/10010385838
Saved in:
19
An analytical study of spillover effect of different branding elements on customer-based brand equity
Choudhury, Smritishikha
;
Kakati, Rinalini P.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10010367908
Saved in:
20
Consumer evaluations of product line brand extension
Joji Alex N.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
Saved in:
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