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~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
~isPartOf:"Transportation research / E : an international journal"
~subject:"Luxury goods"
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Luxury goods
Fashion
23
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23
Consumer behaviour
10
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Lieferkette
9
Supply chain
9
Bekleidungsindustrie
8
Clothing industry
8
Luxusgüter
7
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Markenführung
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Social Web
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Textile distribution
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Textilhandel
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Nachhaltigkeit
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Share Economy
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Sharing economy
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Digital platform
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Digitale Plattform
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Fashion supply chain
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Game theory
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Choi, Tsan-Ming
2
Bai, Yu
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Duan, Yongrui
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Faraoni, Monica
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Feng, Yixuan
1
Jing, Li
1
Larner, Liz
1
Liu, Na
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Mekonnen, Aster
1
Ozuem, Wilson
1
Rovai, Serena
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Tan, Yinliang
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Transportation research / E : an international journal
Journal of fashion marketing and management
35
Journal of business research : JBR
22
Journal of global fashion marketing : JGfM
17
Journal of retailing and consumer services
13
International journal of retail & distribution management
7
Sustainable Luxury : An International Perspective
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
5
The journal of brand management : an international journal
5
Cogent business & management
4
Psychology & marketing
4
Springer eBook Collection
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of advertising : the review of marketing communications
3
International journal of retail and distribution management
3
Palgrave Advances in Luxury
3
Springer eBook Collection / Business and Management
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
The journal of product & brand management
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Central European business review : CEBR
2
Global marketing strategies for the promotion of luxury goods
2
International journal of business and globalisation : IJBG
2
International marketing review
2
Journal of Islamic marketing : JIMA
2
Journal of marketing management : MM
2
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
2
Market : review for marketing theory and practice
2
Marketing i menedžment innovacij : m&mi
2
New luxury management : creating and managing sustainable value across the organization
2
Palgrave Studies in Practice: Global Fashion Brand Management
2
Palgrave advances in luxury
2
Palgrave studies in practice: global fashion brand management
2
Routledge studies in marketing
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Springer Series in Fashion Business
2
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ECONIS (ZBW)
7
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1
Strategies analysis of luxury
fashion
rental platform in sharing economy
Feng, Yixuan
;
Tan, Yinliang
;
Duan, Yongrui
;
Bai, Yu
- In:
Transportation research / E : an international journal
142
(
2020
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012319595
Saved in:
2
Blockchain-technology-supported platforms for diamond authentication and certification in luxury supply chains
Choi, Tsan-Ming
- In:
Transportation research / E : an international journal
128
(
2019
),
pp. 17-29
Persistent link: https://www.econbiz.de/10012061116
Saved in:
3
Optimal advertisement budget allocation and coordination in luxury
fashion
supply chains with multiple brand-tier products
Choi, Tsan-Ming
;
Liu, Na
- In:
Transportation research / E : an international journal
130
(
2019
),
pp. 95-107
Persistent link: https://www.econbiz.de/10012117854
Saved in:
4
Online brand communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
5
Digital marketing in luxury
fashion
: from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
6
Building a sustainable brand image in luxury
fashion
companies
Faraoni, Monica
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 273-296)
.
2021
Persistent link: https://www.econbiz.de/10012607412
Saved in:
7
Luxury
fashion
in the Chinese marketplace and the new online channels : an emerging perspective
Rovai, Serena
;
Jing, Li
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 345-363)
.
2021
Persistent link: https://www.econbiz.de/10012607425
Saved in:
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