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~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
~type_genre:"Sammlung"
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Computer games as educational and management tools : uses and approaches
14
The business of gamification : a critical analysis
12
Transforming gaming and computer simulation technologies across industries
11
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Neo-simulation and gaming toward active learning
7
Application of gaming in new media marketing
5
Cutting edge international research
4
Digital advertising : theory and research
4
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
4
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Advertising in new formats and media : current research and implications for marketers
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Engaging consumers through branded entertainment and convergent media
3
Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
Advertising, promotion, and new media
2
Breaking new ground in theory and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Contemporary trends in innovative marketing strategies
2
Digital technology and organizational change : reshaping technology, people, and organizations towards a global society
2
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
2
Digitale Führungskräfteentwicklung : Konzepte, Impulse und Trainingsformate aus der Praxis
2
Exploring the rise of fandom in contemporary consumer culture
2
Handbook of research on effective advertising strategies in the social media age
2
Information communication technologies and emerging business strategies
2
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
2
Managing business in a multi-channel world : success factors for e-business
2
Perspektiven des lebenslangen Lernens - dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends : [interdisziplinäre Betrachtung mit 22 Expertenbeiträgen ; ausgewählte Expertenbeiträge des Workshops "Perspektiven des Lebenslangen Lernens - Dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends" am 15. und 16. April 2008, Hannover]
2
Production and manufacturing system management : coordination approaches and multi-site planning
2
Research
2
The Routledge companion to digital consumption
2
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
2
Utilizing gamification in servicescapes for improved consumer engagement
2
Virtual workers and the global labour market
2
Web information systems and technologies : third international conference ; WEBIST 2007, Barcelona, Spain, March 3 - 6, 2007 ; revised selected papers
2
Why do games work? : in search of the active substance
2
Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
2
Academy of Management journal : AMJ
1
Advertising and violence : concepts and perspectives
1
Advertising theory
1
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Investigating the entertainment-persuasion link : can educational games influence attitudes toward products?
Waiguny, Martin K. J.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 173-186)
.
2013
Persistent link: https://www.econbiz.de/10009773037
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2
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
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