Investigating the entertainment-persuasion link : can educational games influence attitudes toward products?
Year of publication: |
2013
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Authors: | Waiguny, Martin K. J. |
Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 173-186
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Subject: | Online-Marketing | Internet marketing | Computerspiel | Video game | E-Learning | E-learning | Lebensmittel | Food | Lebensmitteleinzelhandel | Food retailing | Europa | Europe |
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