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~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~language:"eng"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Economic culture
4
Wirtschaftskultur
4
Consumer behaviour
3
Konsumentenverhalten
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Brand management
2
Markenführung
2
Beer
1
Bier
1
Brand
1
Brand image
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Community
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France
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Frankreich
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Gemeinschaft
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Homosexuality
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Homosexualität
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Markenartikel
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Markenimage
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Sportmarketing
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Sports marketing
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Aufsatz in Zeitschrift
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Cova, Bernard
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Cova, Véronique
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Kates, Steven M.
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Koenig, Harold F.
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McAlexander, James H.
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McCracken, Grant David
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Schouten, John W.
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The evolution of brands : from signals of quality to storehouses of trust
Journal of business anthropology
25
Journal of world business : JWB
10
Research in economic anthropology : an annual compilation of research
9
The impact of culture (continued)
8
International journal of business anthropology
7
Global business and organizational excellence : a review of research & best practices
6
International journal of cross cultural management : CCM
6
Theoretical foundations, critiques & developments
6
African economic history
5
Asia Pacific business review
5
Journal of East European management studies : JEEMS
5
The impact of culture
5
Critical perspectives on business and management
4
History of political economy
4
Information systems, globalization and developing countries
4
Journal of business ethics : JOBE
4
Journal of economic issues : jei
3
Journal of institutional economics
3
Management international review : mir ; journal of international business
3
Managing cultural differences
3
The journal of business & industrial marketing
3
The journal of socio-economics
3
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
3
Applied economics letters
2
Business horizons
2
Cross-cultural and critical perspectives on brands
2
Economic development and cultural change
2
Economic geography
2
European management journal
2
European research studies
2
Forum for social economics
2
Global economic review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Intereconomics : review of European economic policy
2
Journal of Asia Pacific business
2
Journal of economic growth
2
Journal of economic issues
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global information management : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
4
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The value of the brand : an anthropological perspective
McCracken, Grant David
-
2009
Persistent link: https://www.econbiz.de/10003784510
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2
Building brand community
McAlexander, James H.
;
Schouten, John W.
;
Koenig, Harold F.
-
2009
Persistent link: https://www.econbiz.de/10003784670
Saved in:
3
Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard
;
Cova, Véronique
-
2009
Persistent link: https://www.econbiz.de/10003784800
Saved in:
4
Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M.
-
2009
Persistent link: https://www.econbiz.de/10003784801
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