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~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"The journal of product & brand management"
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Event-Marketing"
~subject:"Markenartikel"
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Search: subject:"experience"
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Dienstleistungsqualität
Einzelhandel
Event-Marketing
Markenartikel
Beziehungsmarketing
196
Relationship marketing
196
Consumer behaviour
142
Konsumentenverhalten
142
Brand management
114
Markenführung
114
Brand image
90
Markenimage
90
Brand
75
Customer satisfaction
51
Kundenzufriedenheit
51
Bank
39
Brand loyalty
34
Social Web
33
Social web
33
Markentreue
27
Service quality
27
Internet marketing
25
Online-Marketing
25
Emotion
21
Personal banking
21
Privatkundengeschäft
21
Confidence
18
Vertrauen
18
Customer integration
16
Customer value
16
Kundenintegration
16
Kundenwert
16
Social media
14
Marketing management
13
Marketingmanagement
13
Brand experience
12
Lieferantenmanagement
12
Supplier relationship management
12
Viral marketing
12
Virales Marketing
12
Brand love
11
Corporate Social Responsibility
11
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Undetermined
70
Free
3
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Article
103
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1
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104
Aufsatz in Zeitschrift
104
Collection of articles of several authors
1
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English
104
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Guzman, Francisco
5
Fetscherin, Marc
3
Khan, Imran
3
Rahman, Zillur
3
Veloutsou, Cleopatra
3
Arcand, Manon
2
Bang, Nguyen
2
Bapat, Dhananjay
2
Broyles, S. Allen
2
Brun, Isabelle
2
Fatma, Mobin
2
Kennedy, Eric
2
Klaus, Philipp
2
Leingpibul, Thaweephan
2
Rajaobelina, Lova
2
Vera, Jorge
2
Wallace, Elaine
2
Abratt, Russell
1
Al-Hawari, Mohd Ahmad
1
Al-jazzazi, Akram
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Amin, Muslim
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Augusto, Mário Gomes
1
Babakus, Emin
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Bak, Randall
1
Balasubramanian, Siva Kumar
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Baudry, Damien
1
Becerra, Enrique P.
1
Benhabib, Abderrezzak
1
Bhat, Suhail Ahmad
1
Bilgihan, Anil
1
Billore, Aditya
1
Bondesson, Niklas Vestman
1
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Published in...
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The international journal of bank marketing : IJBM
The journal of product & brand management
Journal of retailing and consumer services
387
Journal of business research : JBR
234
International journal of hospitality management
159
The journal of services marketing
111
Journal of hospitality marketing & management
89
The service industries journal
89
The journal of brand management : an international journal
83
International journal of contemporary hospitality management
82
Journal of travel and tourism marketing
77
Tourism management : research, policies, practice
65
Journal of retailing
62
Services marketing quarterly
60
SpringerLink / Bücher
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
58
Cogent business & management
57
Journal of strategic marketing
57
Journal of service management
53
Journal of service research : JSR
53
The international review of retail, distribution and consumer research
53
Asia Pacific journal of marketing and logistics
50
Marketing intelligence & planning
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
International journal of retail & distribution management
48
Service business
48
Psychology & marketing
46
International journal of retail and distribution management
43
European journal of marketing : EJM
39
The TQM journal : the international review of organizational improvement
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of service research
33
Journal of the Academy of Marketing Science
32
International journal of event and festival management
31
Journal of marketing
30
International journal of quality and service sciences
28
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
27
Journal of air transport management
25
Managing service quality : MSQ ; an international journal
25
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ECONIS (ZBW)
104
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104
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1
Gamify, engage, build loyalty : exploring the benefits of gameful
experience
for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer
experience
(ULCX)
Klaus, Philipp
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 368-376
Persistent link: https://www.econbiz.de/10013164342
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Brand authenticity building effect of brand
experience
and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
5
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
6
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
7
Impact of brand familiarity on brands
experience
dimensions for financial services brands
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 637-648
Persistent link: https://www.econbiz.de/10011725709
Saved in:
8
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand
experience
and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
9
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
10
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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