What matters most to ultra-high-net-worth individuals? : exploring the UHNWI luxury customer experience (ULCX)
Philipp "Phil" Klaus
| Year of publication: |
2022
|
|---|---|
| Authors: | Klaus, Philipp |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 3, p. 368-376
|
| Subject: | Customer experience | Customer experience strategy | HNWI | Luxury brands | Luxury customer experience | Luxury marketing | Über luxury | UHNWI | ULCX | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-10-2020-3164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164342