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~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Amoako, George Kofi"
~person:"Brun, Isabelle"
~person:"Hermansson, Cecilia"
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Amoako, George Kofi
Brun, Isabelle
Hermansson, Cecilia
Pérez, Andrea
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The international journal of bank marketing : IJBM
Journal of financial services marketing : JFSM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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European journal of marketing : EJM
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Journal of hospitality and tourism insights
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ECONIS (ZBW)
5
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1
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
2
Mobile banking service quality and customer relationships
Arcand, Manon
;
Tep, Sandrine Prom
;
Brun, Isabelle
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
7
,
pp. 1066-1087
Persistent link: https://www.econbiz.de/10011814538
Saved in:
3
Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 472-494
Persistent link: https://www.econbiz.de/10011731471
Saved in:
4
Searching for new saving behavior theories : how relationships between banks' customers and advisors affect household saving
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
4
,
pp. 279-299
Persistent link: https://www.econbiz.de/10010387142
Saved in:
5
Online relationship quality : scale development and initial testing
Brun, Isabelle
;
Rajaobelina, Lova
;
Line, Ricard
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10010252740
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