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~isPartOf:"The international journal of bank marketing : IJBM"
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Search: subject:"Beziehungsmanagement"
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Beziehungsmarketing
85
Relationship marketing
85
Consumer behaviour
41
Konsumentenverhalten
41
Bank
38
Customer satisfaction
34
Kundenzufriedenheit
34
Dienstleistungsqualität
25
Service quality
25
Personal banking
21
Privatkundengeschäft
21
Confidence
12
Vertrauen
12
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11
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Markenimage
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Corporate Social Responsibility
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Customer value
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Kundenwert
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Pérez, Andrea
4
Rodríguez del Bosque, Ignacio A.
3
Amin, Muslim
2
Bang, Nguyen
2
Bapat, Dhananjay
2
Brun, Isabelle
2
Eriksson, Kent
2
Heinonen, Kristina
2
Hermansson, Cecilia
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Hoffmann, Arvid O. I.
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Hurley, Robert F.
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Rajaobelina, Lova
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Agrawal, Shiv Ratan
1
Al-Eisawi, Dima
1
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1
Al-jazzazi, Akram
1
Amoako, George Kofi
1
Anabila, Peter
1
Andaleeb, Syed S.
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Arcand, Manon
1
Babakus, Emin
1
Bak, Randall
1
Balaji, M. S.
1
Basso, Kenny
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Baumann, Chris
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Berraies, Sarra
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Bhaskar, Shilpa Sharma
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Birnbrich, Cornelia
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1
Clemes, Michael D.
1
Coll, Santiago Forgas
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1
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The international journal of bank marketing : IJBM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
297
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Gabler Edition Wissenschaft
105
Journal of retailing
103
Cogent business & management
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Springer eBook Collection / Business and Economics
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
85
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1
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85
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1
Does the interactive quality of premium asset management service promote customers' referral intentions? : the moderating effect of customer's asset size
Park, Kyoo Bae
;
Park, Min Jae
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 596-615
Persistent link: https://www.econbiz.de/10011725701
Saved in:
2
Impact of brand familiarity on brands experience dimensions for financial services brands
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 637-648
Persistent link: https://www.econbiz.de/10011725709
Saved in:
3
Mobile banking service quality and customer relationships
Arcand, Manon
;
Tep, Sandrine Prom
;
Brun, Isabelle
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
7
,
pp. 1066-1087
Persistent link: https://www.econbiz.de/10011814538
Saved in:
4
Apps for mobile banking and customer statisfaction : a cross-cultural study
Sampaio, Cláudio Hoffmann
;
Ladeira, Wagner Junior
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
7
,
pp. 1131-1151
Persistent link: https://www.econbiz.de/10011815044
Saved in:
5
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
6
Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 472-494
Persistent link: https://www.econbiz.de/10011731471
Saved in:
7
The influence of culture on trust in B2B banking relationships
Houjeir, Roudaina
;
Brannan, Ross
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10011731545
Saved in:
8
Mediators of the relationship between service quality and customer loyalty : evidence from the banking sector in Zimbabwe
Makanyeza, Charles
;
Chikazhe, Lovemore
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011731623
Saved in:
9
Building customer loyalty in digital banking : a study of bank staff's perspectives on the challenges of digital CRM and loyalty
Larsson, Anthony
;
Viitaoja, Yamit
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 858-877
Persistent link: https://www.econbiz.de/10011788204
Saved in:
10
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
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