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~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Relationship marketing"
~subject:"social media"
~subject:"word of mouth"
~type_genre:"Article in journal"
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Search: subject_exact:"Mundpropaganda"
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Relationship marketing
social media
word of mouth
Viral marketing
12
Virales Marketing
12
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
4
Brand image
3
Confidence
3
Customer satisfaction
3
Einzelhandel
3
Emotion
3
Kundenzufriedenheit
3
Markenimage
3
Online retailing
3
Online-Handel
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Retail trade
3
Social Web
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Social web
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Vertrauen
3
Brand management
2
Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Internet marketing
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Markenführung
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Online-Marketing
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Service quality
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USA
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purchase intention
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Article in journal
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Bagaas, Ingrid K.
1
Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Caryn Kar Yan Ng
1
Cham Tat Huei
1
Dixit, Saumya
1
Giese, Joan L.
1
Godek, John
1
Gurel-Atay, Eda
1
Jain, Manu
1
Lim, Yet-mee
1
Mein, Xiang Ying
1
Relling, Erling K. L.
1
Rodrigues, Clarinda
1
Shukla, Amit
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Swinnen, Gilbert
1
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1
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The international review of retail, distribution and consumer research
Journal of retailing and consumer services
45
Journal of business research : JBR
25
International journal of internet marketing and advertising : IJIMA
23
Journal of hospitality marketing & management
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of marketing
17
Journal of marketing communications
17
Information systems research : ISR
15
Psychology & marketing
15
International journal of hospitality management
13
Journal of travel and tourism marketing
13
Cogent business & management
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
International journal of contemporary hospitality management
11
Journal of marketing research : JMR
11
Journal of service research : JSR
11
The journal of services marketing
11
Journal of marketing research
10
Journal of strategic marketing
10
The journal of product & brand management
10
International journal of electronic marketing and retailing : IJEMR
9
Journal of internet commerce
9
Journal of management information systems : JMIS
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Tourism management : research, policies, practice
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of promotion management : innovations in planning and applied research
8
The service industries journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the review of marketing communications
6
International journal of business information systems : IJBIS
6
International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
6
Journal of the Academy of Marketing Science
6
Management information systems : mis quarterly
6
European journal of marketing : EJM
5
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ECONIS (ZBW)
6
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1
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
2
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
3
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
4
Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia
Cham Tat Huei
;
Caryn Kar Yan Ng
;
Lim, Yet-mee
;
Boon …
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10011884109
Saved in:
5
Am I cheap? : testing the role of store personality and self-congruity in discount retailing
Willems, Kim
;
Swinnen, Gilbert
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 513-539
Persistent link: https://www.econbiz.de/10009492159
Saved in:
6
Retailer evaluation: the crucial link between in-store processes and shopping outcomes
Gurel-Atay, Eda
;
Giese, Joan L.
;
Godek, John
- In:
The international review of retail, distribution and …
20
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10003996370
Saved in:
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