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~isPartOf:"The journal of asset management"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~person:"Golob, Urša"
~person:"Ind, Nicholas"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Brand image
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12
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4
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4
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Golob, Urša
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13
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11
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7
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Dwivedi, Abhishek
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The journal of asset management
The journal of brand management : an international journal
Industrial marketing management : the international journal for industrial and high-tech firms
3
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1
California management review
1
Journal of euromarketing
1
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ECONIS (ZBW)
12
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1
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12
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1
Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
2
Journal of brand management : editorial guidelines and expectations of authors
Davies, Mark A. P.
;
Golob, Urša
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012433567
Saved in:
3
The gift of co-creation : what motivates customers to participate
Ind, Nicholas
;
Coates, Nick
;
Lerman, Katrina
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012298769
Saved in:
4
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
5
Trending topics plus future challenges and opportunities in brand management
Golob, Urša
;
Davies, Mark A. P.
;
Kernstock, Joachim
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
Saved in:
6
Researching CSR and brands in the here and now : an integrative perspective
Golob, Urša
;
Podnar, Klement
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012060033
Saved in:
7
Special issue: corporate social responsibility and brands
Golob, Urša
(
ed.
);
Podnar, Klement
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012060031
Saved in:
8
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
Saved in:
9
How participation is changing the practice of managing brands
Ind, Nicholas
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 734-742
Persistent link: https://www.econbiz.de/10010514120
Saved in:
10
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
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