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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Internet marketing"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Internet marketing
Luxury goods
Markenimage
Marketing
Brand management
598
Markenführung
598
Consumer behaviour
312
Konsumentenverhalten
312
Brand image
303
Brand
251
Markenartikel
249
B-to-B-Marketing
240
Business-to-business marketing
240
Relationship marketing
179
Beziehungsmarketing
178
Lieferantenmanagement
164
Supplier relationship management
164
Marketing management
95
Marketingmanagement
95
Social Web
78
Social web
78
Brand architecture
58
Markenarchitektur
57
Online-Marketing
53
Luxusgüter
51
Customer satisfaction
49
Kundenzufriedenheit
49
Corporate reputation
43
Emotion
43
Firmenimage
43
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39
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39
Innovation
36
Corporate Social Responsibility
35
Corporate social responsibility
35
Customer integration
34
Kundenintegration
34
Bibliometrics
33
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Brand loyalty
32
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30
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Johnson, Lester W.
5
Merrilees, Bill
5
Powell, Shaun M.
5
Hennigs, Nadine
4
Keller, Kevin Lane
4
Miller, Dale
4
Phau, Ian
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Balmer, John M. T.
3
Biedenbach, Galina
3
Burghausen, Mario
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Melewar, T. C.
3
Mirzaei, Abas
3
Okonkwo, Uché
3
Pecot, Fabien
3
Sashittal, Hemant Chaitanya
3
Atwal, Glyn
2
Barnier, Virginie de
2
Baxter, Stacey M.
2
Butcher, Luke
2
Carlson, Jamie
2
Casidy, Riza
2
Confente, Ilenia
2
Cyr, Dianne J.
2
De Vries, Natalie Jane
2
Drummond, Conor
2
Fernandes, Teresa
2
Fetscherin, Marc
2
Golob, Urša
2
Grace, Debra
2
Gray, David
2
Grohmann, Bianca
2
Guido, Gianluigi
2
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The journal of brand management : an international journal
The journal of business & industrial marketing
Journal of business research : JBR
450
The journal of product & brand management
316
Journal of retailing and consumer services
207
Industrial marketing management : the international journal for industrial and high-tech firms
134
SpringerLink / Bücher
110
European journal of marketing : EJM
93
Psychology & marketing
92
Asia Pacific journal of marketing and logistics
83
Journal of marketing communications
79
Marketing intelligence & planning
78
International journal of hospitality management
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of strategic marketing
65
International journal of internet marketing and advertising : IJIMA
60
Journal of promotion management : innovations in planning and applied research
60
Journal of marketing
57
Journal of international consumer marketing
55
International journal of advertising : the review of marketing communications
54
The IUP journal of brand management : IJBRM
54
Marketing letters : a journal of research in marketing
53
Journal of marketing management : MM
52
Cogent business & management
50
Journal of the Academy of Marketing Science
50
Journal of fashion marketing and management
49
Journal of promotion management : JPM
48
International marketing review
47
Tourism management : research, policies, practice
47
International journal of consumer studies
46
Journal of global marketing
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
The journal of consumer marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of travel and tourism marketing
40
European journal of marketing
39
Innovatives Markenmanagement
39
International journal of retail & distribution management
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
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ECONIS (ZBW)
372
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1
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10
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372
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
4
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
5
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
6
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
7
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
8
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
Saved in:
9
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
10
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
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