//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of business & industrial marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationspolitik im Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
167
Marketingmanagement
167
Brand management
53
Markenführung
53
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
35
Konsumentenverhalten
35
Brand
23
Markenartikel
23
Firm performance
22
Unternehmenserfolg
22
Brand image
19
Innovation
19
Markenimage
19
Marketing
18
New product development
16
Produktentwicklung
16
Innovation management
14
Innovationsmanagement
14
Internet marketing
14
Online-Marketing
14
Brand architecture
13
Social Web
13
Social web
13
USA
13
United States
13
KMU
12
Markenarchitektur
12
Market orientation
12
Marketing strategy
12
SME
12
Strategic management
12
Strategisches Management
12
Corporate reputation
11
Firmenimage
11
more ...
less ...
Online availability
All
Undetermined
75
Free
7
Type of publication
All
Article
160
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
167
Aufsatz in Zeitschrift
167
Collection of articles of several authors
7
Sammelwerk
7
Case study
3
Fallstudie
3
Interview
2
Festschrift
1
more ...
less ...
Language
All
English
167
Author
All
Johnston, Wesley J.
5
Balmer, John M. T.
4
Bettis-Outland, Harriette
3
Granot, Elad
3
Hirvonen, Saku
3
Karjaluoto, Heikki
3
Laukkanen, Tommi
3
Garry, Tony
2
Hennigs, Nadine
2
Hsu, Yen
2
Lindgreen, Adam
2
Merigo, Jose Maria
2
Mizera, Sue
2
O'Cass, Aron
2
Reijonen, Helen
2
Terho, Harri
2
Ulkuniemi, Pauliina
2
Urde, Mats
2
Wiedmann, Klaus-Peter
2
Wilson, R. Dale
2
Abimbola, Temi
1
Abratt, Russell
1
Adams, Russell
1
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Akgün, Ali E.
1
Alejandro, Thomas G. Brashear
1
Alet Vilaginés, Josep
1
Anand, Sandip
1
Anaza, Nwamaka A.
1
Anees-ur-Rehman, Muhammad
1
Areni, Charles S.
1
Asamoah, George
1
Asare, Anthony K.
1
Askariazad, Mohammad Hossein
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Baah, Charles
1
Babakhani, Nazila
1
Badrinarayanan, Vishag
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
The journal of business & industrial marketing
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
167
Showing
71
-
80
of
167
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
72
Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan
;
Little, Victoria Janine
;
Low, Brian
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
Saved in:
73
Scale development and validation for DART model of value co-creation process on innovation strategy
Taghizadeh, Seyedeh Khadijeh
;
Jayaraman, Krishnaswamy
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10011539312
Saved in:
74
Multistage market segmentation : an exploration of B2B segment alignment
Thomas, Robert J.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 821-834
Persistent link: https://www.econbiz.de/10011564079
Saved in:
75
Determinants of absorptive capacity : the value of technology and market orientation for external knowledge acquisition
Lichtenthaler, Ulrich
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 600-610
Persistent link: https://www.econbiz.de/10011564195
Saved in:
76
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
77
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
78
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
79
Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David
;
Song, Chie Hoon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
Saved in:
80
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->