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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of business & industrial marketing"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Marketing management
167
Marketingmanagement
167
Brand management
53
Markenführung
53
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
35
Konsumentenverhalten
35
Brand
23
Markenartikel
23
Firm performance
22
Unternehmenserfolg
22
Brand image
19
Innovation
19
Markenimage
19
Marketing
18
New product development
16
Produktentwicklung
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Innovation management
14
Innovationsmanagement
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Internet marketing
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Online-Marketing
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Brand architecture
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USA
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United States
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KMU
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Markenarchitektur
12
Market orientation
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Marketing strategy
12
SME
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Strategisches Management
12
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11
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11
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7
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160
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167
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167
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7
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7
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3
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167
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Johnston, Wesley J.
5
Balmer, John M. T.
4
Bettis-Outland, Harriette
3
Granot, Elad
3
Hirvonen, Saku
3
Karjaluoto, Heikki
3
Laukkanen, Tommi
3
Garry, Tony
2
Hennigs, Nadine
2
Hsu, Yen
2
Lindgreen, Adam
2
Merigo, Jose Maria
2
Mizera, Sue
2
O'Cass, Aron
2
Reijonen, Helen
2
Terho, Harri
2
Ulkuniemi, Pauliina
2
Urde, Mats
2
Wiedmann, Klaus-Peter
2
Wilson, R. Dale
2
Abimbola, Temi
1
Abratt, Russell
1
Adams, Russell
1
Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Akgün, Ali E.
1
Alejandro, Thomas G. Brashear
1
Alet Vilaginés, Josep
1
Anand, Sandip
1
Anaza, Nwamaka A.
1
Anees-ur-Rehman, Muhammad
1
Areni, Charles S.
1
Asamoah, George
1
Asare, Anthony K.
1
Askariazad, Mohammad Hossein
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Baah, Charles
1
Babakhani, Nazila
1
Badrinarayanan, Vishag
1
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Published in...
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The journal of brand management : an international journal
The journal of business & industrial marketing
Journal of business research : JBR
318
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
167
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167
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
3
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
4
The incompatibility of proactive market orientation and postponement strategy in product differentiation
Yuki, Sho
;
Kubo, Tomokazu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 92-104
Persistent link: https://www.econbiz.de/10014472659
Saved in:
5
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
6
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
7
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
8
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
9
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
10
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
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