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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of consumer marketing"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Search: subject:"Marke"
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Luxury goods
Markenimage
Marketing
Brand management
604
Markenführung
604
Consumer behaviour
324
Konsumentenverhalten
324
Brand image
322
Brand
264
Markenartikel
262
Beziehungsmarketing
97
Relationship marketing
97
Brand architecture
55
Social Web
55
Social web
55
Markenarchitektur
54
Luxusgüter
52
Marketing management
48
Marketingmanagement
48
Corporate reputation
43
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43
Emotion
38
Internet marketing
36
Online-Marketing
36
USA
35
United States
35
Advertising effects
34
Werbewirkung
34
Brand extension
32
Markentransfer
32
Brand loyalty
31
Corporate Social Responsibility
30
Corporate social responsibility
30
Personality psychology
29
Persönlichkeitspsychologie
29
International marketing
28
Internationales Marketing
28
Corporate culture
25
Markentreue
25
Unternehmenskultur
25
Customer satisfaction
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350
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Merrilees, Bill
6
Johnson, Lester W.
5
Phau, Ian
5
Powell, Shaun M.
5
Dwivedi, Abhishek
4
Guzman, Francisco
4
Hennigs, Nadine
4
Keller, Kevin Lane
4
Leone, Robert P.
4
Miller, Dale
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Balmer, John M. T.
3
Biedenbach, Galina
3
Burghausen, Mario
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Melewar, T. C.
3
Mirzaei, Abas
3
Okonkwo, Uché
3
Pecot, Fabien
3
Raggio, Randle D.
3
Sashittal, Hemant Chaitanya
3
Atwal, Glyn
2
Aurand, Timothy W.
2
Barnier, Virginie de
2
Baxter, Stacey
2
Baxter, Stacey M.
2
Black, William C.
2
Block, Martin P.
2
Casidy, Riza
2
Chrysochou, Polymeros
2
Confente, Ilenia
2
Descotes, Raluca Mogos
2
Golob, Urša
2
Grace, Debra
2
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The journal of brand management : an international journal
The journal of consumer marketing
Journal of business research : JBR
418
The journal of product & brand management
305
Journal of retailing and consumer services
191
SpringerLink / Bücher
94
Industrial marketing management : the international journal for industrial and high-tech firms
89
European journal of marketing : EJM
88
Psychology & marketing
85
Asia Pacific journal of marketing and logistics
82
Marketing intelligence & planning
71
Journal of marketing communications
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of hospitality management
64
Journal of strategic marketing
60
Journal of international consumer marketing
52
Marketing letters : a journal of research in marketing
52
The IUP journal of brand management : IJBRM
52
Journal of marketing
49
Cogent business & management
47
International marketing review
47
Journal of promotion management : innovations in planning and applied research
47
Journal of fashion marketing and management
46
Journal of marketing management : MM
45
Journal of global marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of the Academy of Marketing Science
43
International journal of consumer studies
42
International journal of internet marketing and advertising : IJIMA
42
Tourism management : research, policies, practice
42
Journal of promotion management : JPM
40
International journal of advertising : the review of marketing communications
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of travel and tourism marketing
38
Innovatives Markenmanagement
37
International journal of retail & distribution management
37
European journal of marketing
36
Journal of Islamic marketing
33
Journal of business-to-business marketing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
350
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1
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10
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350
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
3
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
4
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
5
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
6
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
9
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
10
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
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