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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of services marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Luxury goods"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Luxury goods
Konsumentenverhalten
614
Brand management
593
Markenführung
593
Brand image
363
Markenimage
363
Beziehungsmarketing
332
Relationship marketing
332
Brand
297
Markenartikel
294
Service quality
217
Customer satisfaction
216
Dienstleistungsqualität
216
Kundenzufriedenheit
216
Social Web
101
Social web
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96
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89
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78
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78
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78
Kundenservice
77
Luxusgüter
77
Corporate social responsibility
69
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68
Marketing management
68
Marketingmanagement
68
Customer integration
65
Kundenintegration
65
Services
63
Brand architecture
60
Markenarchitektur
59
Dienstleistung
57
Dienstleistungsmarketing
55
Services marketing
55
Internet marketing
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638
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3
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1
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Bulgarian
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Mattila, Anna S.
7
Sharma, Piyush
7
Johnson, Lester W.
6
Heine, Klaus
5
Kapferer, Jean-Noël
5
Klaus, Philipp
5
Phau, Ian
5
Valette-Florence, Pierre
5
Baxter, Stacey M.
4
Daunt, Kate L.
4
Gil Saura, Irene
4
Grappi, Silvia
4
Gutsatz, Michel
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Powell, Shaun M.
4
Rosenbaum, Mark
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Barnier, Virginie de
3
Berenguer Contrí, Gloria
3
Butcher, Luke
3
Carlson, Jamie
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gray, David
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Keller, Kevin Lane
3
Luk, Sherriff T. K.
3
Merrilees, Bill
3
Mirzaei, Abas
3
Neale, Larry
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
The journal of services marketing
Journal of business research : JBR
2,002
Journal of retailing and consumer services
1,937
International journal of consumer studies
761
International journal of hospitality management
742
Psychology & marketing
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
The journal of product & brand management
400
Asia Pacific journal of marketing and logistics
392
European journal of marketing : EJM
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
331
Journal of international consumer marketing
322
Journal of travel and tourism marketing
318
Journal of marketing management : MM
308
Journal of retailing
306
International journal of retail & distribution management
305
Cogent business & management
298
Journal of marketing communications
298
Tourism management : research, policies, practice
296
Journal of fashion marketing and management
294
Journal of marketing
290
Marketing letters : a journal of research in marketing
290
The international review of retail, distribution and consumer research
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
Journal of the Academy of Marketing Science
268
International journal of contemporary hospitality management
267
Technological forecasting & social change : an international journal
262
Journal of business ethics : JOBE
261
Journal of economic psychology : research in economic psychology and behavioral economics
255
Journal of hospitality marketing & management
248
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
638
Showing
1
-
10
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638
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
Saved in:
5
Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries
;
Beatty, Sharon E.
;
Roberto, …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
Saved in:
6
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
7
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
8
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
9
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
10
Malls designed for inclusion? : emotional experience of irritating aspects of the mallscape that distance consumers with disabilities
Vilnai-Yavetz, Iris
;
Gilboa, Shaked
;
Mitchell, Vincent-Wayne
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 344-368
Persistent link: https://www.econbiz.de/10014516048
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