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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~person:"Chatzopoulou, Elena"
~person:"Lee, Sangwon"
~subject:"Brand management"
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The journal of brand management : an international journal
Tourism analysis : an interdisciplinary tourism & hospitality journal
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
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2
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
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