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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~person:"Chen, Chun-Chu"
~person:"Giraldi, Janaina de Moura Engracia"
~person:"Lin, Zhibin"
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Search: subject_exact:"Herkunftsbezeichnung"
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Brand image
5
Designation of origin
5
Herkunftsbezeichnung
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Markenimage
5
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
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China
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Brand architecture
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Markenartikel
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Nomological validation
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Chen, Chun-Chu
Giraldi, Janaina de Moura Engracia
Lin, Zhibin
Bruwer, Johan
2
Cai, Liping A.
2
Gross, Michael J.
2
Paswan, Audhesh
2
Sun, Qin
2
Abdelwahab, Dalia
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Day, Jonathon
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The journal of brand management : an international journal
Tourism analysis : an interdisciplinary tourism & hospitality journal
Journal of food products marketing
2
Journal of travel and tourism marketing
2
Tourism management : research, policies, practice
2
Business process management journal
1
International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
International journal of event and festival management
1
Journal of international consumer marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
The international journal of business science & applied management : IJBSAM
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Tourism planning & development
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ECONIS (ZBW)
5
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1
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
2
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
3
Developing a market-specific destination image scale : a nomological validation approach
Chen, Chun-Chu
;
Lin, Yueh-Hsiu
;
Gao, Jie
;
Kyle, Gerard
- In:
Tourism analysis : an interdisciplinary tourism & …
20
(
2015
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10010516616
Saved in:
4
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
5
International stereotype and the collective construction of destination image
Chen, Chun-Chu
;
Lin, Yueh-hsiu
;
Petrick, James F.
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009739033
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