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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Trademarks and their role in innovation, entrepreneurship and industrial organization"
~language:"eng"
~type:"article"
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Markenrecht
22
Trademark law
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The journal of brand management : an international journal
Trademarks and their role in innovation, entrepreneurship and industrial organization
IIC : international review of intellectual property and competition law
17
Research policy : policy, management and economic studies of science, technology and innovation
12
Industry and innovation
10
The Trademark reporter
10
Trademarks, brands, and competitiveness
10
International journal of intellectual property management : IJIPM
9
Business history
8
Business horizons
7
Regional studies : official journal of the Regional Studies Association
6
The journal of world intellectual property
6
Enterprise & society : the international journal of business history
5
Journal of world trade : law, economic policy, public policy
5
Business history review
4
International journal of production research
4
Journal of international business law
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
4
Economics of innovation and new technology
3
International review of law and economics
3
Journal of marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
The George Washington journal of international law and economics
3
Brands and branding
2
Brands in the boardroom : key branding issues for senior executives
2
Eastern European journal for regional studies
2
European journal of law and economics
2
European journal of operational research : EJOR
2
European research studies
2
International journal of economics and business research : IJEBR
2
International journal of law and management : IJLMA
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Journal of business research : JBR
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Journal of business venturing
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Journal of competition law & economics
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Journal of economic literature
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Journal of historical research in marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of sports economics
2
Legal issues of European integration : law review of the Europa Instituut, University of Amsterdam
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ECONIS (ZBW)
22
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1
Strategic trademark management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
2
Why and when do firms trademark? : bridging perspectives from industrial organisation, innovation and entrepreneurship
Castaldi, Carolina
;
Block, Joern
;
Flikkema, Meindert
- In:
Trademarks and their role in innovation, …
,
(pp. 3-12)
.
2021
Persistent link: https://www.econbiz.de/10012597075
Saved in:
3
Which firms use trademarks? : firm-level evidence from Germany on the role of distance, product quality and innovation
Crass, Dirk
- In:
Trademarks and their role in innovation, …
,
(pp. 13-38)
.
2021
Persistent link: https://www.econbiz.de/10012597077
Saved in:
4
Are trademark counts a valid indicator of innovation? : results of an in-depth study of new Benelux trademarks filed by SMEs
Flikkema, Meindert
;
Man, Ard-Pieter de
;
Castaldi, Carolina
- In:
Trademarks and their role in innovation, …
,
(pp. 39-60)
.
2021
Persistent link: https://www.econbiz.de/10012597126
Saved in:
5
On the price elasticity of demand for trademarks
De Rassenfosse, Gaétan
- In:
Trademarks and their role in innovation, …
,
(pp. 93-96)
.
2021
Persistent link: https://www.econbiz.de/10012597130
Saved in:
6
From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Ferrucci, Edoardo
;
Leone, Maria Isabella
;
Romagnoli, Manuel
- In:
Trademarks and their role in innovation, …
,
(pp. 97-123)
.
2021
Persistent link: https://www.econbiz.de/10012597133
Saved in:
7
Firm market valuation and intellectual property assets
Dosso, Mafini
;
Vezzani, Antonio
- In:
Trademarks and their role in innovation, …
,
(pp. 124-148)
.
2021
Persistent link: https://www.econbiz.de/10012597135
Saved in:
8
Are two better than one? : modelling the complementarity between patents and trademarks across industries
Llerena, Patrick
;
Millot, Valentine
- In:
Trademarks and their role in innovation, …
,
(pp. 184-211)
.
2021
Persistent link: https://www.econbiz.de/10012597140
Saved in:
9
The valuation of patent-trademark pairing as IP strategy : evidence from the USPTO
Thoma, Grid
- In:
Trademarks and their role in innovation, …
,
(pp. 212-236)
.
2021
Persistent link: https://www.econbiz.de/10012597143
Saved in:
10
Why do innovators not apply for trademarks? : the role of information asymmetries and collaborative innovation
Athreye, Suma
;
Fassio, Claudio
- In:
Trademarks and their role in innovation, …
,
(pp. 237-257)
.
2021
Persistent link: https://www.econbiz.de/10012597145
Saved in:
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