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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"hun"
~language:"ita"
~person:"Baxter, Stacey M."
~person:"Clements, Michael P."
~person:"De Grauwe, Paul"
~person:"Gil-Alaña, Luis A."
~person:"Minford, Patrick"
~person:"Phau, Ian"
~person:"Sheth, Jagdish N."
~person:"Zaremba, Adam"
~subject:"EU-Mitgliedschaft"
~subject:"EU-Staaten"
~subject:"Euro"
~subject:"Forecasting model"
~subject:"Konsumentenverhalten"
~subject:"Share price"
~subject:"United Kingdom"
~subject:"Volatility"
~subject:"Wechselkurs"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Collection of articles written by one author"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Konferenzschrift"
~type_genre:"Textbook"
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EU-Mitgliedschaft
EU-Staaten
Euro
Forecasting model
Konsumentenverhalten
Share price
United Kingdom
Volatility
Wechselkurs
Consumer behaviour
8
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Brand
3
Emotion
3
Markenartikel
3
Advertising effects
2
Celebrity endorsement
2
Celebrity-Werbung
2
Luxury goods
2
Luxusgüter
2
Marketing cooperation
2
Marketingkooperation
2
Measurement
2
Messung
2
Scale development
2
Werbewirkung
2
celebrity
2
Aging population
1
Alternde Bevölkerung
1
Associations
1
Authenticity
1
Brand color
1
Brand extension
1
Brand genuinuity
1
Brand personality
1
Brand puffery
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity responsibility
1
Co-branding
1
Cognition
1
Consumer emotion
1
Credibility
1
Experiment
1
Gender
1
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Conference paper
Konferenzbeitrag
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8
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Baxter, Stacey M.
Clements, Michael P.
De Grauwe, Paul
Gil-Alaña, Luis A.
Minford, Patrick
Phau, Ian
Sheth, Jagdish N.
Zaremba, Adam
Johnson, Lester W.
5
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Vrontis, Demetris
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Balmer, John M. T.
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
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Published in...
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The journal of brand management : an international journal
Legends in consumer behavior
40
International journal of forecasting
28
Applied economics
18
Quarterly economic bulletin
17
Finance research letters
14
Intereconomics : review of European economic policy
13
Journal of forecasting
12
Open economies review
12
Journal of applied econometrics
10
Journal of international money and finance
10
Legends in marketing
10
Research in international business and finance
10
International review of financial analysis
9
Economic modelling
8
International journal of finance & economics : IJFE
8
Marketing intelligence & planning
8
Journal of business research : JBR
7
Journal of fashion marketing and management
7
Applied economics letters
6
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
6
European economic review : EER
6
Journal of banking & finance
6
Journal of promotion management : JPM
6
Australasian marketing journal
5
Economic research
5
Economics letters
5
International review of economics & finance : IREF
5
Journal of common market studies : JCMS
5
Journal of economic dynamics & control
5
Journal of empirical finance
5
Journal of international consumer marketing
5
Journal of international financial markets, institutions & money
5
Empirica : journal of european economics
4
International finance
4
Journal of economics and finance
4
Journal of macroeconomics
4
Oxford bulletin of economics and statistics
4
Pacific-Basin finance journal
4
Scottish journal of political economy : the journal of the Scottish Economic Society
4
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Source
All
ECONIS (ZBW)
8
Showing
1
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8
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8
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date (newest first)
date (oldest first)
1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
3
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
4
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
5
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
6
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
7
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
8
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
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