//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"pol"
~person:"Valette-Florence, Pierre"
~person:"Vrontis, Demetris"
~subject:"Cyprus"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Collection of articles written by one author"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Cyprus
Brand image
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Markenimage
5
Brand
3
Luxury goods
3
Luxusgüter
3
Markenartikel
3
Zypern
3
Corporate reputation
2
Firmenimage
2
Advertising effects
1
Beziehungsmarketing
1
Brand equity
1
Celebrity endorsement
1
Celebrity-Werbung
1
Conspicuous
1
Consumer goods marketing
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Desirability
1
Emotion
1
Gender
1
Geschlecht
1
Großbritannien
1
Human Resource Management
1
Kaufentscheidung
1
Konsumgütermarketing
1
Luxury
1
Marketing cooperation
1
Marketing management
1
Marketingkooperation
1
Marketingmanagement
1
PLS
1
Personal banking
1
Personalmanagement
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Collection of articles of several authors
Collection of articles written by one author
Aufsatz in Zeitschrift
3
Language
All
English
Polish
Author
All
Valette-Florence, Pierre
Vrontis, Demetris
Czinkota, Michael R.
1
Demetriou, Marlen
1
Paliwoda, Stanley J.
1
Papasolomou, Ioanna
1
Thrassou, Alkis
1
Published in...
All
The journal of brand management : an international journal
Journal for global business advancement : JGBA
3
Economic research
2
Accounting, auditing & accountability journal
1
International journal of entrepreneurship and small business
1
International journal of globalisation and small business : IJGSB
1
Journal for international business and entrepreneurship development
1
Journal of business research : JBR
1
Journal of transnational management : the official journal of the International Management Development Association
1
Qualitative market research : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wine marketing : a framework for consumer-centred planning
Vrontis, Demetris
;
Thrassou, Alkis
;
Czinkota, Michael R.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 245-263
Persistent link: https://www.econbiz.de/10008905668
Saved in:
2
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
3
Branding and the Cyprus wine industry
Vrontis, Demetris
;
Paliwoda, Stanley J.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 145-159
Persistent link: https://www.econbiz.de/10003790469
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->