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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~person:"Butcher, Luke"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Brand management
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Butcher, Luke
Balmer, John M. T.
13
Powell, Shaun M.
10
Merrilees, Bill
9
Burmann, Christoph
7
Grace, Debra
6
Ind, Nicholas
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Melewar, T. C.
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Phau, Ian
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Urde, Mats
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Valette-Florence, Pierre
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Biedenbach, Galina
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The journal of brand management : an international journal
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
3
Gotta catch 'em all : invigorating Pokémon through an innovative brand extension
Butcher, Luke
;
Sung, Billy
;
Raynes-Goldie, Kate
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 227-239
Persistent link: https://www.econbiz.de/10012060063
Saved in:
4
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
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