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~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Ross, William T."
~subject:"Consumer behaviour"
~subject:"Developing countries"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
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Consumer behaviour
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Brand management
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Ross, William T.
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
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Wiedmann, Klaus-Peter
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Zarantonello, Lia
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Dens, Nathalie
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gil Saura, Irene
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Gunasti, Kunter
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Kara, Selcan
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Mirzaei, Abas
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Pelsmacker, Patrick de
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Romani, Simona
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Sashittal, Hemant Chaitanya
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Valette-Florence, Pierre
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2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
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The journal of brand management : an international journal
Journal of marketing research : JMR
2
Information systems research : ISR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : MM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of retailing and consumer services
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My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
Saved in:
2
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
3
The unique effects of branding on variety perception
Puligadda, Sanjay
;
Ross, William T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10008758988
Saved in:
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