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~isPartOf:"The journal of brand management : an international journal"
~person:"Abratt, Russell"
~person:"Casidy, Riza"
~person:"Gil Saura, Irene"
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Consumer behaviour
8
Konsumentenverhalten
8
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Beziehungsmarketing
5
Relationship marketing
5
Brand
4
Markenartikel
4
Einzelhandel
3
Retail trade
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Brand equity
2
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Customer satisfaction
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loyalty
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"Green" practices
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Behaviour change
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Bekleidung
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Brand associations
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Brand awareness
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Brand relationship quality
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Brand trust
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CHAID
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Clothing
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Conjoint analysis
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Conjoint-Analyse
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Corporate reputation
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Customer advocacy
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Customer value
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Abratt, Russell
Casidy, Riza
Gil Saura, Irene
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Butcher, Luke
3
Dens, Nathalie
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gabrielli, Veronica
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
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2
Brasel, S. Adam
2
Caruana, Albert
2
Confente, Ilenia
2
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2
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The journal of brand management : an international journal
Journal of retailing and consumer services
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Service business
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
International journal of hospitality management
2
International journal of retail and distribution management
2
Services marketing quarterly
2
Australasian marketing journal
1
Business horizons
1
European journal of marketing
1
Health marketing quarterly
1
International journal of retail & distribution management
1
International marketing ; Vol. V
1
Journal of electronic commerce research : JECR
1
Journal of financial services marketing
1
Journal of hospitality and tourism insights
1
Journal of international consumer marketing
1
Journal of marketing research
1
Journal of service theory and practice
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Market : review for marketing theory and practice
1
Review of business : interdisciplinary journal on risk and society
1
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
1
The journal of services marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
2
Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector
Nilssen, Ragna
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012060044
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
5
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
6
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
7
Brand trust and avoidance following brand crisis : a quasi-experiment on the effect of frachisor statements
Shin, Hyunju
;
Casidy, Riza
;
Yoon, Alyssa
;
Yoon, So-Hyang
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011565265
Saved in:
8
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
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