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~isPartOf:"The journal of brand management : an international journal"
~person:"Fetscherin, Marc"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Relationship marketing
Beziehungsmarketing
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Brand
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Brand management
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Fetscherin, Marc
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The journal of brand management : an international journal
The journal of product & brand management
3
Journal of business research : JBR
2
HMD : Praxis der Wirtschaftsinformatik
1
International journal of consumer studies
1
Journal of consumer marketing
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ECONIS (ZBW)
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Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
2
Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
3
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
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