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~isPartOf:"The journal of brand management : an international journal"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Marketingtheorie"
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Consumer behaviour
Marketingtheorie
Marketing management
60
Marketingmanagement
60
Brand management
45
Markenführung
45
Konsumentenverhalten
22
Brand
18
Markenartikel
18
Brand image
16
Markenimage
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Brand architecture
13
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12
Corporate reputation
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Beziehungsmarketing
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Relationship marketing
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brand orientation
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Branding
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Internationales Marketing
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Markentransfer
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Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Batt, Verena
1
Baumann, Chris
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Baxter, Stacey M.
1
Bruhn, Manfred
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Chhikara, Ritu
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Demetriou, Marlen
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Eshghi, Abdolreza
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Ghose, Sanjoy
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Giovanis, Apostolos N.
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Gray, David
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Haase, Janina
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Heiman, Amir
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Hennigs, Nadine
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Hirvonen, Saku
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Holzer, Matthias
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Labenz, Franziska
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Laukkanen, Tommi
1
Liu, Sindy
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Lopes, Evandro Luiz
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Lowengart, Oded
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The journal of brand management : an international journal
Journal of business research : JBR
76
Journal of retailing and consumer services
45
Journal of marketing communications
37
SpringerLink / Bücher
35
Journal of marketing management : MM
34
Journal of marketing
30
European journal of marketing : EJM
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of the Academy of Marketing Science
26
The journal of product & brand management
25
Journal of strategic marketing
22
Asia Pacific journal of marketing and logistics
21
Journal of retailing
20
Journal of Islamic marketing : JIMA
19
Psychology & marketing
19
Business horizons
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
The journal of consumer marketing
18
Lehrbuch
16
Marketing intelligence & planning
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Springer eBook Collection
15
AMS review : official publication of the Academy of Marketing Science
13
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Marketing : ZFP ; journal of research and management
13
The journal of business & industrial marketing
13
Cogent business & management
12
Faculty & research / Insead : working paper series
12
International journal of retail & distribution management
12
Journal of marketing research : JMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The marketing review
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Legends in marketing
11
Marketing theory
11
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ECONIS (ZBW)
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1
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
2
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
3
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
4
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
5
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
6
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
7
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
8
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
9
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
10
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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