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~isPartOf:"The journal of brand management : an international journal"
~subject:"Australia"
~subject:"Social media"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
107
Relationship marketing
107
Brand management
89
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89
Consumer behaviour
83
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83
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69
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brand loyalty
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loyalty
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Akdevelioglu, Duygu
1
Anisimova, Tatiana
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Bech-Larsen, Tino
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Bergkvist, Lars
1
Carlson, Jamie
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Chen, Hsiangting Shatina
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Confente, Ilenia
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Cooper, Tony
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Rahman, Mohammad M.
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Stavros, Constantino
1
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The journal of brand management : an international journal
Journal of business research : JBR
35
Journal of retailing and consumer services
24
Industrial marketing management : the international journal for industrial and high-tech firms
19
The journal of product & brand management
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Tourism management : research, policies, practice
12
The journal of services marketing
11
Asia Pacific journal of marketing and logistics
10
Business horizons
10
Journal of the Academy of Marketing Science
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of fashion marketing and management
6
Marketing intelligence & planning
6
Technological forecasting & social change : an international journal
6
European journal of marketing
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing for higher education
5
Sport management review
5
The journal of business & industrial marketing
5
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of service management
4
Journal of strategic marketing
4
Qualitative market research : an international journal
4
Services marketing quarterly
4
The journal of consumer marketing
4
Australasian marketing journal
3
Corporate communications : an international journal
3
Electronic markets : the international journal on networked business
3
Journal of customer behaviour
3
Journal of hospitality marketing & management
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of travel and tourism marketing
3
The international journal of bank marketing : IJBM
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
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ECONIS (ZBW)
10
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
3
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
4
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
5
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
6
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
7
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
8
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
9
Two studies of consequences and actionable antecedents of brand love
Bergkvist, Lars
;
Bech-Larsen, Tino
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 504-518
Persistent link: https://www.econbiz.de/10008652683
Saved in:
10
Corporate brand : the company-customer misalignment and its performance implications
Anisimova, Tatiana
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 488-503
Persistent link: https://www.econbiz.de/10008652691
Saved in:
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