//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate culture"
~subject:"Luxury goods"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate culture
Luxury goods
Marketing
Brand management
552
Markenführung
552
Brand image
278
Markenimage
278
Consumer behaviour
275
Konsumentenverhalten
275
Brand
235
Markenartikel
233
Beziehungsmarketing
84
Relationship marketing
84
Brand architecture
55
Markenarchitektur
54
Social Web
53
Social web
53
Luxusgüter
51
Marketing management
46
Marketingmanagement
46
Corporate reputation
41
Firmenimage
41
Emotion
36
Internet marketing
34
Online-Marketing
34
USA
29
United States
29
Brand extension
28
Corporate Social Responsibility
28
Corporate social responsibility
28
Markentransfer
28
Brand loyalty
27
Advertising effects
26
Werbewirkung
26
Unternehmenskultur
25
International marketing
24
Internationales Marketing
24
Personality psychology
24
Persönlichkeitspsychologie
24
Customer satisfaction
22
Kundenzufriedenheit
22
more ...
less ...
Online availability
All
Undetermined
40
Free
1
Type of publication
All
Article
74
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
1
Festschrift
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
78
Author
All
Balmer, John M. T.
6
Powell, Shaun M.
4
Hennigs, Nadine
3
Okonkwo, Uché
3
Wiedmann, Klaus-Peter
3
Atwal, Glyn
2
Heine, Klaus
2
Hur, Songyee
2
Kapferer, Jean-Noël
2
Klarmann, Christiane
2
Phau, Ian
2
Roux, Elyette
2
Urde, Mats
2
Valette-Florence, Pierre
2
Abimbola, Temi
1
Abratt, Russell
1
Adegbite, Emmanuel
1
Aliyev, Farhad
1
Amaral, Nelson Borges
1
Aula, Hanna-Mari
1
Balmer, John M.T.
1
Bargenda, Angela
1
Barnier, Virginie de
1
Behrens, Stefan
1
Bernal, Pedro Mir
1
Borgerson, Janet
1
Brunetti, Federico
1
Burgess, Lois
1
Burghausen, Mario
1
Burmann, Christoph
1
Burt, Steve
1
Butcher, Luke
1
Cailleux, Hugues
1
Calvert, Gemma
1
Carvalho, Leonor Vacas de
1
Cavalheiro, Rita
1
Chen, Annie Huiling
1
Chen, Huan
1
Conejo, Francisco J.
1
Confente, Ilenia
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Journal of business research : JBR
110
SpringerLink / Bücher
43
The journal of product & brand management
40
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of fashion marketing and management
34
Journal of retailing and consumer services
31
Journal of business-to-business marketing
27
Springer eBook Collection
17
Journal of global fashion marketing : JGfM
16
The journal of business & industrial marketing
15
European journal of marketing : EJM
14
Business horizons
13
International journal of retail & distribution management
12
Asia Pacific journal of marketing and logistics
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of strategic marketing
11
Marketing intelligence & planning
11
Psychology & marketing
11
International journal of advertising : the review of marketing communications
10
International journal of hospitality management
10
International marketing review
10
Journal of international consumer marketing
10
Journal of marketing
10
Journal of marketing management : MM
10
Springer eBook Collection / Business and Economics
10
The IUP journal of brand management : IJBRM
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Cogent business & management
7
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
7
Innovatives Markenmanagement
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing theory
7
Qualitative market research : an international journal
7
Tourism management : research, policies, practice
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
6
Global journal of business research : GJBR
6
International journal of contemporary hospitality management
6
Journal of promotion management : innovations in planning and applied research
6
more ...
less ...
Source
All
ECONIS (ZBW)
78
Showing
1
-
10
of
78
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
2
From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Erjansola, Ari-Matti
;
Lipponen, Jukka
;
Vehkalahti, Kimmo
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10012550251
Saved in:
3
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
4
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
5
What can be done to address luxury counterfeiting? : an integrative review of tactics and strategies
Amaral, Nelson Borges
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 691-709
Persistent link: https://www.econbiz.de/10012304076
Saved in:
6
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
7
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
8
Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
9
Influencer-brand fit and brand dilution in China’s luxury market : the moderating role of self-concept clarity
Qian, Jiayu
;
Park, Jee-Sun
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 199-220
Persistent link: https://www.econbiz.de/10012487241
Saved in:
10
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->