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~isPartOf:"The journal of brand management : an international journal"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Loyalty"
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Search: subject:"Beziehungsmarketing"
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Customer satisfaction
Emotion
Loyalty
Beziehungsmarketing
107
Relationship marketing
107
Brand management
89
Markenführung
89
Consumer behaviour
83
Konsumentenverhalten
83
Brand image
69
Markenimage
69
Brand
64
Markenartikel
64
Brand loyalty
24
Social Web
23
Social web
23
Markentreue
18
Kundenzufriedenheit
17
Internet marketing
14
Online-Marketing
14
Customer integration
8
Kundenintegration
8
Brand experience
7
Marketing management
7
Marketingmanagement
7
Social media
7
Brand architecture
6
Viral marketing
6
Virales Marketing
6
Brand love
5
Markenarchitektur
5
Personality psychology
5
Persönlichkeitspsychologie
5
brand loyalty
5
loyalty
5
Brand attachment
4
Confidence
4
Customer value
4
Kundenwert
4
Satisfaction
4
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36
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36
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English
36
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Fetscherin, Marc
2
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Akdevelioglu, Duygu
1
Aktan, Damla
1
Anand, S. Joseph Jeya
1
Anisimova, Tatiana
1
Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Batista-Foguet, Joan M.
1
Baylghomog, Steven W.
1
Billore, Soniya
1
Borges, Ana Pinto
1
Bougoure, Ursula S.
1
Brandão, Amélia Maria Pinto da Cunha
1
Casidy, Riza
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Crane, Frederick G.
1
Cronley, Maria L.
1
Demirbag-Kaplan, Melike
1
Doh, Sun-Jae
1
Díaz García, Estrella
1
Fatma, Mobin
1
Fazal-e-Hasan, Syed
1
Frasquet Deltoro, Marta
1
Gil Saura, Irene
1
Grappi, Silvia
1
Gulden, Selin
1
Hacıhasanoğlu, Pınar
1
Hamlin, Robert
1
Harikrishnan, K.
1
Heinrich, Daniel
1
Hu, Jing
1
Iglesias, Oriol
1
Jai, Tunmin Catherine
1
Johnson, Lester W.
1
Junaid, M.
1
Kara, Selcan
1
Kardes, Frank R.
1
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The journal of brand management : an international journal
Journal of retailing and consumer services
287
Journal of business research : JBR
192
International journal of hospitality management
164
The journal of services marketing
122
The service industries journal
68
Journal of hospitality marketing & management
66
Journal of travel and tourism marketing
63
Tourism management : research, policies, practice
57
International journal of contemporary hospitality management
56
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
52
Cogent business & management
50
Journal of service research : JSR
49
Service business
46
Asia Pacific journal of marketing and logistics
45
Journal of service management
44
Services marketing quarterly
43
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of strategic marketing
40
Journal of the Academy of Marketing Science
40
The journal of business & industrial marketing
40
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
39
The international journal of bank marketing : IJBM
39
Psychology & marketing
36
The TQM journal : the international review of organizational improvement
35
European journal of marketing : EJM
31
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
International journal of electronic customer relationship management : IJECRM
30
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
30
Journal of service research
30
The journal of product & brand management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
International journal of quality and service sciences
27
International journal of electronic marketing and retailing : IJEMR
25
Journal of retailing
25
Marketing intelligence & planning
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
24
The international review of retail, distribution and consumer research
24
Total quality management & business excellence
24
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ECONIS (ZBW)
36
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
6
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
9
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
10
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
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