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~isPartOf:"The journal of brand management : an international journal"
~subject:"International market entry"
~subject:"Markenartikel"
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International market entry
Markenartikel
Brand management
562
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562
Consumer behaviour
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282
Brand image
279
Markenimage
279
Brand
244
Beziehungsmarketing
89
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60
Marketingmanagement
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Powell, Shaun M.
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3
Iglesias, Oriol
3
Johnson, Lester W.
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Felix, Reto
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2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
364
International business review : the official journal of the European International Business Academy
222
The journal of product & brand management
195
Journal of retailing and consumer services
151
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
145
Journal of world business : JWB
115
Management international review : mir ; journal of international business
106
SpringerLink / Bücher
96
International marketing review
90
Journal of international management
86
Journal of international entrepreneurship
75
European journal of marketing : EJM
68
European journal of international management : EJIM
57
Journal of strategic marketing
55
Industrial marketing management : the international journal for industrial and high-tech firms
54
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
48
Journal of East-West business
47
Journal of international marketing
46
Multinational business review
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
41
Journal of global marketing
40
Business horizons
38
Journal of marketing
36
International journal of hospitality management
35
The service industries journal
34
Discussion paper / Centre for Economic Policy Research
33
Entrepreneurial business and economics review : EBER
33
Europäische Hochschulschriften / 5
33
International journal of business and globalisation : IJBG
33
International journal of emerging markets
33
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
Thunderbird international business review
33
Journal of fashion marketing and management
32
Journal of the Academy of Marketing Science
32
Asian business & management
31
International journal of globalisation and small business : IJGSB
31
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ECONIS (ZBW)
245
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1
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A.
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
Saved in:
2
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
3
Brand activism as a marketing
strategy
: an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
4
Strategic trademark management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
5
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
6
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
7
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
8
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
9
Building brand meaning in social entrepreneurship organizations : the social impact brand model
Lückenbach, Florian
;
Schmidt, Holger J.
;
Henseler, Jörg
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014326908
Saved in:
10
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
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