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~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
~subject:"United States"
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Internet marketing
Luxury goods
Markenimage
Marketing
United States
Brand management
562
Markenführung
562
Brand image
284
Consumer behaviour
283
Konsumentenverhalten
283
Brand
242
Markenartikel
240
Beziehungsmarketing
90
Relationship marketing
90
Social Web
56
Social web
56
Brand architecture
55
Markenarchitektur
54
Luxusgüter
51
Marketing management
46
Marketingmanagement
46
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41
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40
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37
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30
Corporate social responsibility
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USA
29
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28
Markentransfer
28
Advertising effects
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Werbewirkung
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25
Personality psychology
25
Persönlichkeitspsychologie
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Unternehmenskultur
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International marketing
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Internationales Marketing
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Powell, Shaun M.
7
Merrilees, Bill
6
Johnson, Lester W.
5
Balmer, John M. T.
4
Burmann, Christoph
4
Grace, Debra
4
Hennigs, Nadine
4
Keller, Kevin Lane
4
Miller, Dale
4
Phau, Ian
4
Piehler, Rico
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Biedenbach, Galina
3
Burghausen, Mario
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Melewar, T. C.
3
Mirzaei, Abas
3
Okonkwo, Uché
3
Pecot, Fabien
3
Sashittal, Hemant Chaitanya
3
Sierra, Jeremy J.
3
Taute, Harry A.
3
Atwal, Glyn
2
Barnier, Virginie de
2
Baxter, Stacey M.
2
Butcher, Luke
2
Carlson, Jamie
2
Casidy, Riza
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Fetscherin, Marc
2
Golob, Urša
2
Gray, David
2
Grohmann, Bianca
2
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
460
The journal of product & brand management
324
Journal of retailing and consumer services
209
Industrial marketing management : the international journal for industrial and high-tech firms
161
SpringerLink / Bücher
115
European journal of marketing : EJM
99
Psychology & marketing
94
Asia Pacific journal of marketing and logistics
84
Journal of marketing communications
79
Marketing intelligence & planning
79
International journal of hospitality management
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of strategic marketing
68
Journal of marketing
62
International journal of internet marketing and advertising : IJIMA
60
Journal of promotion management : innovations in planning and applied research
60
Journal of marketing management : MM
58
Journal of international consumer marketing
57
The IUP journal of brand management : IJBRM
57
Marketing letters : a journal of research in marketing
56
The journal of business & industrial marketing
55
International journal of advertising : the review of marketing communications
54
Journal of the Academy of Marketing Science
52
Journal of fashion marketing and management
51
Tourism management : research, policies, practice
51
Cogent business & management
50
Journal of promotion management : JPM
50
The journal of consumer marketing
48
International journal of consumer studies
47
International marketing review
47
Journal of global marketing
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Journal of business-to-business marketing
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of travel and tourism marketing
41
European journal of marketing
39
Innovatives Markenmanagement
39
International journal of retail & distribution management
38
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ECONIS (ZBW)
349
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1
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10
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349
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
3
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
4
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
7
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
8
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
9
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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