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~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Internet marketing
Luxury goods
Markenimage
Marketing
Brand management
552
Markenführung
552
Brand image
278
Consumer behaviour
275
Konsumentenverhalten
275
Brand
235
Markenartikel
233
Beziehungsmarketing
84
Relationship marketing
84
Brand architecture
55
Markenarchitektur
54
Social Web
53
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53
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51
Marketing management
46
Marketingmanagement
46
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41
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41
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36
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34
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29
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29
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28
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27
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25
International marketing
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Internationales Marketing
24
Personality psychology
24
Persönlichkeitspsychologie
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Johnson, Lester W.
5
Merrilees, Bill
5
Powell, Shaun M.
5
Hennigs, Nadine
4
Keller, Kevin Lane
4
Miller, Dale
4
Phau, Ian
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Balmer, John M. T.
3
Biedenbach, Galina
3
Burghausen, Mario
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Melewar, T. C.
3
Mirzaei, Abas
3
Okonkwo, Uché
3
Pecot, Fabien
3
Sashittal, Hemant Chaitanya
3
Atwal, Glyn
2
Barnier, Virginie de
2
Baxter, Stacey M.
2
Carlson, Jamie
2
Casidy, Riza
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Fetscherin, Marc
2
Golob, Urša
2
Grace, Debra
2
Gray, David
2
Grohmann, Bianca
2
Guido, Gianluigi
2
Guzman, Francisco
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Heine, Klaus
2
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The journal of brand management : an international journal
Journal of business research : JBR
434
The journal of product & brand management
316
Journal of retailing and consumer services
207
Industrial marketing management : the international journal for industrial and high-tech firms
131
SpringerLink / Bücher
110
European journal of marketing : EJM
93
Psychology & marketing
92
Asia Pacific journal of marketing and logistics
83
Journal of marketing communications
79
Marketing intelligence & planning
78
International journal of hospitality management
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International journal of internet marketing and advertising : IJIMA
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
54
Journal of marketing
54
The IUP journal of brand management : IJBRM
54
Journal of strategic marketing
53
Marketing letters : a journal of research in marketing
53
Journal of marketing management : MM
52
Journal of the Academy of Marketing Science
50
International journal of advertising : the review of marketing communications
49
Journal of fashion marketing and management
49
Cogent business & management
48
Journal of promotion management : JPM
48
International marketing review
47
Tourism management : research, policies, practice
47
International journal of consumer studies
46
Journal of global marketing
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
The journal of business & industrial marketing
46
The journal of consumer marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of travel and tourism marketing
40
European journal of marketing
39
Innovatives Markenmanagement
39
International journal of retail & distribution management
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
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ECONIS (ZBW)
318
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318
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
3
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
4
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
5
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
6
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
9
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
10
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
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