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~isPartOf:"The journal of brand management : an international journal"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Luxury goods
Markenimage
Marketing
Brand management
552
Markenführung
552
Brand image
278
Consumer behaviour
275
Konsumentenverhalten
275
Brand
235
Markenartikel
233
Beziehungsmarketing
84
Relationship marketing
84
Brand architecture
55
Markenarchitektur
54
Social Web
53
Social web
53
Luxusgüter
51
Marketing management
46
Marketingmanagement
46
Corporate reputation
41
Firmenimage
41
Emotion
36
Internet marketing
34
Online-Marketing
34
USA
29
United States
29
Brand extension
28
Corporate Social Responsibility
28
Corporate social responsibility
28
Markentransfer
28
Brand loyalty
27
Advertising effects
26
Werbewirkung
26
Corporate culture
25
Unternehmenskultur
25
International marketing
24
Internationales Marketing
24
Personality psychology
24
Persönlichkeitspsychologie
24
Customer satisfaction
22
Kundenzufriedenheit
22
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303
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306
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4
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4
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306
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Johnson, Lester W.
5
Merrilees, Bill
5
Powell, Shaun M.
5
Hennigs, Nadine
4
Keller, Kevin Lane
4
Miller, Dale
4
Phau, Ian
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Balmer, John M. T.
3
Biedenbach, Galina
3
Burghausen, Mario
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Melewar, T. C.
3
Mirzaei, Abas
3
Okonkwo, Uché
3
Pecot, Fabien
3
Sashittal, Hemant Chaitanya
3
Atwal, Glyn
2
Barnier, Virginie de
2
Baxter, Stacey M.
2
Casidy, Riza
2
Confente, Ilenia
2
Fetscherin, Marc
2
Golob, Urša
2
Grace, Debra
2
Gray, David
2
Grohmann, Bianca
2
Guido, Gianluigi
2
Guzman, Francisco
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Heine, Klaus
2
Hirvonen, Saku
2
Hur, Songyee
2
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
403
The journal of product & brand management
305
Journal of retailing and consumer services
191
SpringerLink / Bücher
94
European journal of marketing : EJM
88
Industrial marketing management : the international journal for industrial and high-tech firms
87
Psychology & marketing
85
Asia Pacific journal of marketing and logistics
82
Marketing intelligence & planning
71
Journal of marketing communications
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of hospitality management
64
Journal of international consumer marketing
52
Marketing letters : a journal of research in marketing
52
The IUP journal of brand management : IJBRM
52
Journal of strategic marketing
50
Journal of marketing
49
International marketing review
47
Journal of promotion management : innovations in planning and applied research
47
Journal of fashion marketing and management
46
Cogent business & management
45
Journal of marketing management : MM
45
The journal of consumer marketing
44
Journal of global marketing
43
Journal of the Academy of Marketing Science
43
International journal of consumer studies
42
International journal of internet marketing and advertising : IJIMA
42
Tourism management : research, policies, practice
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of promotion management : JPM
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of travel and tourism marketing
38
Innovatives Markenmanagement
37
International journal of retail & distribution management
37
European journal of marketing
36
International journal of advertising : the review of marketing communications
36
Journal of Islamic marketing
33
Journal of business-to-business marketing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
306
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1
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10
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306
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
3
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
4
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
5
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
6
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
7
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
8
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
9
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
10
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
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