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~isPartOf:"The journal of brand management : an international journal"
~subject:"Relationship marketing"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Relationship marketing
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Brand management
560
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The journal of brand management : an international journal
Journal of business research : JBR
776
Journal of retailing and consumer services
613
Industrial marketing management : the international journal for industrial and high-tech firms
443
International journal of hospitality management
300
The journal of services marketing
227
The journal of business & industrial marketing
207
The service industries journal
192
Journal of the Academy of Marketing Science
183
Journal of strategic marketing
178
Tourism management : research, policies, practice
146
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
143
The journal of product & brand management
138
Journal of travel and tourism marketing
137
International journal of contemporary hospitality management
133
Journal of hospitality marketing & management
126
Asia Pacific journal of marketing and logistics
118
Journal of service research : JSR
118
Cogent business & management
115
Psychology & marketing
113
Marketing intelligence & planning
111
Journal of service management
109
Journal of marketing management : MM
107
Technological forecasting & social change : an international journal
106
European journal of marketing : EJM
105
Journal of retailing
104
International journal of internet marketing and advertising : IJIMA
103
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Business horizons
98
Services marketing quarterly
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Service business
86
The international journal of bank marketing : IJBM
85
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
The international review of retail, distribution and consumer research
76
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ECONIS (ZBW)
142
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
4
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
7
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
8
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
9
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
10
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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