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~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Dienstleistungsmarketing
5
Services marketing
5
Brand management
4
Markenführung
4
Corporate culture
2
Unternehmenskultur
2
Arbeitsverhalten
1
Brand image
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Dienstleistungsqualität
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Financial services
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HR marketing
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Hotel industry
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Aufsatz in Zeitschrift
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Karlsson, Ted
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Kimpakorn, Narumon
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Klaus, Philipp
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Maklan, Stan
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Mosley, Richard
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Petruzzellis, Luca
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Romanazzi, Salvatore
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The journal of brand management : an international journal
The journal of services marketing
50
Services marketing quarterly
31
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Journal of service research : JSR
20
Journal of service management
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of retailing and consumer services
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of business research : JBR
12
The service industries journal
12
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Managing service quality : MSQ ; an international journal
11
Health marketing quarterly
9
Marketing theory
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
International journal of quality and service sciences
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
Die Betriebswirtschaft : DBW
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Public management review
6
The international journal of bank marketing : IJBM
6
The journal of business & industrial marketing
6
Journal of service research
5
Management decision : MD
5
Marketing : ZFP ; journal of research and management
5
Meffert-Marketing-Edition
5
European journal of marketing
4
International journal of services and operations management
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of strategic marketing
4
Kohlhammer Edition Marketing
4
Marketing intelligence & planning
4
Meffert Marketing Edition
4
South Asian journal of management : SAJM
4
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ECONIS (ZBW)
5
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1
Branding relationship in financial services : paradigm shift in Mediterranean countries
Petruzzellis, Luca
;
Romanazzi, Salvatore
;
Tassiello, Vito
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 312-328
Persistent link: https://www.econbiz.de/10008905663
Saved in:
2
Employees' commitment to brands in the service sector : luxury hotel chains in Thailand
Kimpakorn, Narumon
;
Tocquer, Gerard
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 532-544
Persistent link: https://www.econbiz.de/10003881156
Saved in:
3
Building a corporate brand : the internal brand building process in Swedish service firms
Wallström, Åsa
;
Karlsson, Ted
;
Salehi-Sangari, Esmail
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 40-50
Persistent link: https://www.econbiz.de/10003763477
Saved in:
4
The role of brands in a service-dominated world
Klaus, Philipp
;
Maklan, Stan
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 115-122
Persistent link: https://www.econbiz.de/10003611584
Saved in:
5
Customer experience, organisational culture and the employer brand
Mosley, Richard
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 123-134
Persistent link: https://www.econbiz.de/10003611595
Saved in:
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