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~isPartOf:"The journal of brand management : an international journal"
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Beziehungsmarketing
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Brand
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Brand anthropomorphism
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retailing
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Šerić, Maja
3
Gil Saura, Irene
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Berenguer Contrí, Gloria
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Moise, Mihaela Simona
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Pastore, Alberto
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Patrizi, Michela
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Ruiz Molina, Maria Eugenia
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The journal of brand management : an international journal
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
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Journal of Hospitality and Tourism Insights
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Journal of hospitality marketing & management
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Market : review for marketing theory and practice
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Corporate communications : an international journal
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Economic research
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European journal of marketing : EJM
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European management journal
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International Journal of Contemporary Hospitality Management
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality and tourism insights
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of retailing and consumer services
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Journal of service theory and practice : JSTP
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Journal of vacation marketing : an international journal
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The international review of retail, distribution and consumer research
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The journal of services marketing
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Tourism management : research, policies, practice
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Zagreb international review of economics & business
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ECONIS (ZBW)
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The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
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