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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Asia Pacific Journal of Marketing and Logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Sport, Business and Management : an international journal ; SBM
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Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Gotta catch 'em all : invigorating Pokémon through an innovative brand extension
Butcher, Luke
;
Sung, Billy
;
Raynes-Goldie, Kate
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 227-239
Persistent link: https://www.econbiz.de/10012060063
Saved in:
3
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
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