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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Marketing letters : a journal of research in marketing
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A spokesperson with any name won’t be as charming : the phonetic effect of spokesperson name and gender on personality evaluations
Kulczynski, Alicia
;
Brennan, Stacey
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 221-239
Persistent link: https://www.econbiz.de/10012487261
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Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
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